A search trend -- something that has shown a major increase in search over time -- reflects what is on our audience’s collective mind. It is almost always related to something or someone in the news, and it may capture our attention for days or months.
While the actual terms vary from year to year, the underlying trends are often the same. Diseases are often popular, along with celebrities facing severe illnesses. You can almost guarantee that something related to diet and wellness will show up on the list. But there’s always something surprising, and this year was no exception. Who could have predicted that bedbugs would be the top trending search term this year? Maybe it’s capturing our imagination because they’re just plain icky.
Year in Health 2010
Bedbugs, health care reform, fatigue…which stories made the most impact in 2010?
Throat cancer: When Michael Douglas was diagnosed with throat cancer, a type of cancer not as commonly known, readers were interested in finding out more about the cancer, its symptoms, and treatments. In 2009, our thoughts turned to Farrah Fawcett as she struggled with anal cancer, another cancer less familiar to our readers.