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The History of Bromance continued...

That began to change in the late 1800s and 1900s. The ideal of masculinity shifted toward the macho loner, the weather-beaten cowboy.

"Men became afraid of expressing too much emotion," Greif says, "That began to seem too feminine."

That fear seems to be less of a concern now. Why? Greif thinks that as men and women have become more equal in society, the notion of rigid male and female characteristics has faded. The growing acceptance of gay relationships made a difference too, Greif says.

Bro Talk: Men Are Talking More

Men have a lot more ways to communicate now too, Greif says. Our fathers had stricter boundaries to their friendships -- they might only see each other at work or at the bar on Fridays.

Men today have all sorts of ways to talk -- whether through email, Facebook, text messaging, or yelling at each other through an Xbox headset while playing Call of Duty. Nowadays, men tend to be engaged in an ongoing dialogue with their friends throughout the day, every day.

What's interesting is that the genre of the bromance comedy -- which both celebrates and gently mocks close male friendships -- has opened up a new kind of communication for men.

"Nowadays, guys can call each other up and say, 'I love you, man,'" Greif says. It's partly a joke, Greif says, but it's also a way of expressing something real.

Bro Talk: How Men Can Connect

Close, lasting male friendships don't spring up on their own. They need to be nurtured just like any friendship. Greif has some advice for guys who are looking for closer friends in their lives.

  • Take charge. "Don't wait for things to happen," says Greif. "You have to organize things yourself." Don't wait by the phone. You should be the one to organize a game-watching party at your house.
  • Do things you enjoy. What if you like golfing but don't have a golf partner? Go golfing anyway. "Doing things you enjoy on your own is a great way to meet other guys with similar interests," says Greif.
  • Don't reveal too much too soon. Guys tend to be turned off by big personal revelations early on in a friendship, Greif says. "Men tend to be wary of high-maintenance relationships with other guys," says Greif. It's often better to reveal aspects of your personal life more gradually.