6 Inspiring Female Bloggers
"I look at my craft blog as an opportunity to inspire others."
Kathy Cano-Murillo, 43
I've always been a diary fanatic. As a kid, I journaled about everything from
boys to bad haircuts. But then I grew up and started a family — and my own art
business. My husband and I made a line of Mexican-inspired home accessories and
jewelry that we sold to hundreds of boutiques all over the country. Juggling
diaper bags and paintbrushes 24/7 forced writing into the backseat.
Then blogging came along, and I gave it a spin in 2003. By that time, I'd been
writing a craft column for a local newspaper, and I decided to use my blog as
another way to let the world know about my secret dream to become an art
superstar: I daydreamed about teaching classes on every continent and inspiring
women everywhere to embrace the healing powers of glitter. Once I got started,
I added in stories about my kids and ideas for easy craft projects. I shared
details about where our art was being sold and offered advice for newbie
artists. I used the tagline "Crafts, drama, and glitter" to tie all the
posts together, both literally and metaphorically.
I typed away in the middle of the night about the most exciting or emotional
moments of the day. Every time I hit the "publish" button, goose bumps
raced up my arms — that was my message being sent out to the world! As a
budding businesswoman, I began tracking my incoming traffic and realized that
my audience was much bigger than I had imagined — hundreds of readers a day. I
began looking at my blog as more than just a personal diary. Each blog post
became an opportunity to inspire others, break stereotypes, or make people
laugh. I made the most of popular Internet social networks, double-posting my
journal entries to MySpace, Facebook, Flickr, and Twitter. And people began to
In the five years since I began my blog, I've landed national TV appearances,
speaking engagements, and book deals. I was even approached by a manufacturing
company to launch a Crafty Chica product line, which hits store shelves this
month! These days, my little blog receives close to 10,000 unique visitors a
month. I started a diary and I created a brand — me!