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Health & Balance

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6 Inspiring Female Bloggers

"I look at my craft blog as an opportunity to inspire others."

Kathy Cano-Murillo, 43
craftychica.com


I've always been a diary fanatic. As a kid, I journaled about everything from boys to bad haircuts. But then I grew up and started a family — and my own art business. My husband and I made a line of Mexican-inspired home accessories and jewelry that we sold to hundreds of boutiques all over the country. Juggling diaper bags and paintbrushes 24/7 forced writing into the backseat.

Then blogging came along, and I gave it a spin in 2003. By that time, I'd been writing a craft column for a local newspaper, and I decided to use my blog as another way to let the world know about my secret dream to become an art superstar: I daydreamed about teaching classes on every continent and inspiring women everywhere to embrace the healing powers of glitter. Once I got started, I added in stories about my kids and ideas for easy craft projects. I shared details about where our art was being sold and offered advice for newbie artists. I used the tagline "Crafts, drama, and glitter" to tie all the posts together, both literally and metaphorically.

I typed away in the middle of the night about the most exciting or emotional moments of the day. Every time I hit the "publish" button, goose bumps raced up my arms — that was my message being sent out to the world! As a budding businesswoman, I began tracking my incoming traffic and realized that my audience was much bigger than I had imagined — hundreds of readers a day. I began looking at my blog as more than just a personal diary. Each blog post became an opportunity to inspire others, break stereotypes, or make people laugh. I made the most of popular Internet social networks, double-posting my journal entries to MySpace, Facebook, Flickr, and Twitter. And people began to take notice.

In the five years since I began my blog, I've landed national TV appearances, speaking engagements, and book deals. I was even approached by a manufacturing company to launch a Crafty Chica product line, which hits store shelves this month! These days, my little blog receives close to 10,000 unique visitors a month. I started a diary and I created a brand — me!

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