Disarming the TV
Health Hazard continued...
Clearly, part of the solution is to tightly control the time kids spend in
front of the tube and the types of programs they can watch. But a total ban is
likely to backfire, says University of Wisconsin communications professor
Joanne Cantor, PhD.
"Censorship just gives TV the lure of the forbidden fruit," says
Cantor, author of Mommy I'm Scared: How TV and Movies Frighten Children and
What We Can Do to Protect Them. "By the age of 12, watching scary or
violent TV shows -- and showing you can handle it -- becomes a rite of
Instead of cutting the cord, Cantor and many other media experts urge
parents to watch with their children. "Parents need to be more aware of
what their kids are watching," says Jeff McIntyre, a spokesman for the
American Psychological Association. "And the whole family needs to ask,
'What's the message of this show? And do we agree with it?' " In this way,
parents can teach kids how to analyze the images that will bombard them for the
rest of their lives.
Cantor and a colleague set out to test whether this kind of teaching works
by performing a study reported in the winter 2000 issue of the Journal of
Broadcasting & Electronic Media.
The researchers divided 351 elementary school kids into three groups. One
group watched a cartoon in which Woody Woodpecker repeatedly attacks a
"tree medic" who has accidentally disturbed his nap. A second group
viewed the same cartoon and was asked to think about the feelings of the
victim. A third "control" group didn't view the cartoon at all.
Next, researchers asked the children about their attitudes toward fighting.
Girls' answers were the same in all the groups, suggesting that their views
were unaffected by the cartoon. Boys who thought about the victim's feelings
responded about the same as boys who hadn't watched the cartoon. But boys who
watched Woody Woodpecker without being asked to think about the consequences of
violence were significantly more likely to approve of pushing and hitting. The
results show that parents could easily influence the effects of a violent
program, the researchers concluded.