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Wellness Coaching: The Latest Trend in Fitness

Experts share tips about choosing a fitness professional who can put you on the road to better health.
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Doctors' Views on Wellness Coaching

That's one of the reasons why Moore and other wellness coaches have been working to increase awareness about the field among medical professionals. Moore readily admits, however, that although the idea is becoming increasingly popular with the public, it's only beginning to catch on with doctors.

"Physician referral to coaches is still at an early stage," she says. "We don't have reimbursement, and it's going to take years to fall into place. We see grass-roots, small-scale doctors coming to us. But most physicians just aren't into it yet. It's still very new."

One doctor who has embraced the idea is Michael Lano, MD. Director of the Ridgeview Clinics, a group of primary care facilities in suburban Minneapolis, Lano refers several patients a month to Bork.

"I'm a family physician and I always tell my patients that it's my job to help them live a long, healthy life," he says. "But 98% is their part, and that's what the life coach helps with -- everything from diet and exercise to emotional well-being. It's the same thing that we [doctors] deal with, but she deals with it from a lifestyle perspective."

Lano says he sees significant improvements in patients who work with Bork. Most begin exercising and eating better. Many make other important changes as well, which tend to have a boomerang effect on their overall outlook and lifestyle, as they did with Heit.

Ideal Candidates for Wellness Coaching

However, not everyone is a good candidate for wellness coaching, says Lano. Some may be too old or sick to change. Others may simply be unmotivated. The ideal patient is someone who may not be doing anything bad, but they're not doing the good things, either, he says. "They're not eating well. They're not exercising. They're stressed. They're stuck. They're not making progress."

Jim Harburger found himself in that situation. The 66-year-old clinical psychiatrist began to gain weight 32 years ago when he abandoned his heavy smoking habit. Gradually, his weight began to creep from 165 pounds to 220 pounds.

Much of the problem, Harburger says, was stress from his high pressure job as the director of a large behavioral health organization. But the trigger was the daily gift of sweets offered by his secretaries, which Harburger found irresistible.

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