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    Few Understand the Risks or Effectiveness of Products and Procedures

    Misinformation Abounds on Anti-Aging Products

    Survey Reveals Consumer Confusion continued...

    The survey showed that most men and women say they are at least familiar with these options, but there was some confusion about how these products and procedures are regulated and administered.

    For example, 11% of women said an esthetician could administer injection therapies, which are available by prescription only to be performed by a doctor.

    The survey showed over-the-counter products were overwhelmingly the most common anti-aging option:

    • 72% of women and 13% of men said they had used or are currently using an over-the-counter anti-aging product.
    • 36% of women and 11% of men reported use of vitamin or herbal extracts applied directly to the face, such as vitamins C or E.
    • 19% of women and 6% of men said they had used or are using prescription face creams, masks, or gels.
    • Fewer than 10% of men and women said they had had anti-aging procedures.

    Most respondents believed a product or procedure's effectiveness went hand in hand with the risks associated with it.

    "Surgical procedures are seen as more effective and dangerous, whereas over-the-counter products are seen as less dangerous but also less effective," says researcher David Krane, senior vice president of public policy at Harris Interactive.

    However, researchers found 15% of the respondents had experienced side effects or negative outcomes from using an over-the-counter anti-aging product, such as redness, allergic reaction, or irritation. Seventeen percent and 18% reported negative side effects from prescription products and procedures, respectively.

    Although that percentage is small, researchers say that translates to more than 10 million women nationwide who have suffered negative side effects from the use of over-the-counter products -- 2.3 million from prescription products and 1.4 million from procedures.

    Impact of Youth-Obsessed Society

    The survey also revealed that people are increasingly turning to anti-aging products in an attempt to look younger for personal as well as professional reasons.

    For example, the survey found that as people's age increases, so does their ideal age. When asked which age they'd like to look, women aged 45-54 said 36, but women over 55 said 46 was their ideal. For men aged 45-54, the ideal age was 35, and for men over 55 it was 45.

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