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    Few Understand the Risks or Effectiveness of Products and Procedures

    Misinformation Abounds on Anti-Aging Products

    Impact of Youth-Obsessed Society continued...

    Other findings of the survey include:

    • Half of men and women agree that looking young is important to professional success.
    • Women are more likely than men to believe looking young is an important factor in personal happiness (37% vs. 28%).
    • Most women and men agree that it has become more acceptable in the last five years to use products or procedures in order to look younger.

    Dermatologist Dennis Gross says the survey's findings echo what he's seeing in his New York City-based private practice.

    "Many people who come into my office are afraid of being replaced by someone younger at work," says Gross. He says they view anti-aging procedures as a means of job security.

    But Gross says there are now so many more options available than there were just a few years ago and that people need to seek professional help to sort through the options and determine what is most appropriate to meet their own goals.

    People Listen to but Don't Trust Media

    The survey showed the media is the main source of information about anti-aging products and procedures, especially TV. Nearly three-quarters of the people surveyed say they learned about products and procedures to reduce the signs of aging from televisions programs. Other commonly named sources of information were magazines, newspapers, infomercials, the Internet, and friends.

    Only about a quarter said they learned about anti-aging options form a doctor, such as a dermatologist or plastic surgeon.

    "While the media was the most common source of information, it was also seen as the least trusted," says Krane.

    Most people named their primary doctor or dermatologist as the most trusted source of information on anti-aging options, followed by professional articles, plastic surgeons, friends, and family.

    Only about three in 10 said they trusted TV news completely or a great deal. Less than half that amount said the same about other media outlets, such as TV shows, the Internet, and beauty professionals.

    The vast majority of men and women also said they do not believe that the advertising for over-the-counter and prescription anti-aging products is accurate.

    Brush Up on Beauty

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