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Misinformation Abounds on Anti-Aging Products

Few Understand the Risks or Effectiveness of Products and Procedures

People Listen to but Don't Trust Media

The survey showed the media is the main source of information about anti-aging products and procedures, especially TV. Nearly three-quarters of the people surveyed say they learned about products and procedures to reduce the signs of aging from televisions programs. Other commonly named sources of information were magazines, newspapers, infomercials, the Internet, and friends.

Only about a quarter said they learned about anti-aging options form a doctor, such as a dermatologist or plastic surgeon.

"While the media was the most common source of information, it was also seen as the least trusted," says Krane.

Most people named their primary doctor or dermatologist as the most trusted source of information on anti-aging options, followed by professional articles, plastic surgeons, friends, and family.

Only about three in 10 said they trusted TV news completely or a great deal. Less than half that amount said the same about other media outlets, such as TV shows, the Internet, and beauty professionals.

The vast majority of men and women also said they do not believe that the advertising for over-the-counter and prescription anti-aging products is accurate.

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