At last you've reached a point in your life when some things are certain: Listening to Beatles music will definitely lift your spirits; wearing the color blue will get you compliments; your husband will surely forget to pick up his dirty socks; and you will always feel prettier when you slick on your favorite poppy-red lipstick. Or so you thought. "As your facial features evolve, so should your makeup," says makeup artist Laura Geller, founder of the Laura Geller Beauty Ingenuity cosmetics line. "Once you hit your 40s, moisture and collagen levels go down and skin tone can become uneven, sallow, or red." As a result, the same colors and textures that were flattering at 35 may be aging you a decade later. And what works in your 40s may not in your 50s or 60s. What should you try instead? We asked beauty pros for their best no-fuss, turn-back-the-clock tricks and product picks.
1. Start Fresh
You notice: Your complexion looks duller, and the tone is uneven. The reason: Skin no longer sheds dead cells as quickly as it used to. "It's like having 10 layers of paint under your makeup," says New York City dermatologist Ellen Marmur, M.D., author of Simple Skin Beauty.
Key moves: Makeup takes better to freshly scrubbed, moisturized skin. "The colors and textures will always look more flattering on a smooth canvas," says makeup artist Jillian Dempsey, global creative director for Avon. To speed up cell turnover, keep a gentle exfoliator, such as Aveeno Positively Ageless Warming Scrub ($9, drugstores), in the shower. Or turn your favorite face cleanser into a scrub by mixing it with a teaspoon of baking soda, suggests celebrity makeup artist Brett Freedman. Follow moisturizer with a silicone-based foundation primer, which can smooth any surface unevenness so you'll need less makeup. Primer also gives makeup more staying power. Try Pixi Flawless Beauty Primer ($29, target.com).
2. Ace Your Base
You notice: Foundations and powders pool in the crevices, highlighting the wrinkles and large pores you're hoping to conceal.
Key moves: Look for a foundation with a touch of silicone (if you're not applying primer first). Try Smashbox High Definition Healthy FX Foundation SPF 15 ($38, sephora.com). "The silicone helps it move with skin and sit on top of fine lines," says Freedman. Apply foundation with a damp sponge, and press gently to keep it from sinking into creases, Dempsey advises. Use wrinkle-filling concealer on any still-bothersome lines. Try Avon Anew Wrinkle Zone Line Smoothing Duo ($12, avon.com), which pairs a lightweight concealer with a separate loose powder you dab on to hold the coverage in place.