A dewy finish to the skin is more forgiving. "Cream formulas with moisture look softer and prettier," says Starr. He suggests spot concealer instead of allover cover-ups, and blotting papers for a shiny forehead, nose, and chin. Powder is a no-no, except for the eyes, where cream formulas can settle into the crease of the lids. Instead of black-rimmed eyes, a neutral shadow and dark-chocolate pencil enhance without drawing attention to fine lines.
Always approach shimmer with caution, warns Hutton, who started her own makeup line when she couldn't find products friendly to her over-40 complexion. "Formulas with shiny particles act like airport runway lights, illuminating every line, wrinkle, and pore," she says. "Best for the under-25 set." (Which reminds me of the pearly, light-diffusing lotion I recently slathered on around my eyes, making me look like a sleep-deprived possum.)
Be cautious, too, with contouring, which hollows out facial regions already losing their youthful plumpness. "There's a lot of volume loss with age," says NYC plastic surgeon Haideh Hirmand. Instead of shading, switch to highlighting. Using paler hues, accentuate under the brows for a mini lift, and dust a lighter blush along the cheekbone (carefully avoiding any crow's-feet under the eyes) to plump cheeks. "Between ages 25 and 35, women have lost their baby fat and have grown into their looks," Hirmand adds.
Let's hear it for grown-up faces and beauty's evolution. Says Starr: "Women want to look younger right around the time they start looking their best. They look amazing, but they miss it because they're focusing only on what's gone." Whether or not this is my "best" beauty period, wearing sheer makeup that shows me off is starting to make sense. Why cover up? I'm staying in this sweet spot as long as possible. I'll let you know how I feel at 35....
Want to Find Products that Will Take Years Off of Your Look?
Check out our list of makeup that helps to make you look younger:
- Bourjois Anti-Shine Blotting Sheets
- Chanel Soft Touch Eye Shadow in Beige
- Estée Lauder Tender Lip Balm in Pink
- CoverGirl Lash Blast Mascara
- Lauren Hutton Double Duty Concealer
Originally published on October 9, 2007