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Brave New Botox

A sculpted nose, wider eyes, smoother skin, perkier breasts, even a perfect smile . . . America's favorite wrinkle-zapper now claims to do it all. Is that a good thing?

Meet the Competitors

With the hotly anticipated approval this year of Reloxin and PurTox, two drugs made from the same neurotoxin as Botox, expect lower prices all around:

BOTOX
Made by: Allergan
Time to kick in: Three to five days
Lasts for: Three months

RELOXIN
Made by: Medicis Pharmaceutical Corp.
Time to kick in: One to two days
Lasts for: Five months

PURTOX
Made by: Mentor Corp.
Time to kick in: Three to five days
Lasts for: Three months

No More Needles

Topical Botox sounds too good to be true, but it may be a reality by 2010, says Dr. Ranella Hirsch. Made by Revance Therapeutics, a gel version is currently in stage two of clinical trials. But before you worry about accidentally turning yourself into a Real Housewives look-alike, know the treatment can be applied only by a doctor.

Originally published on March 11, 2009

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