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    Internet Info on Breast Augmentation Not Always the Most Reliable

    Feb. 27, 2001 -- Women seeking information on breast augmentation might save some time by talking with their doctors rather than relying on content found on the web. That is the conclusion of a group of researchers from Cooper Hospital University Medical Center in Camden, N.J. Their study appears in the January issue of Plastic and Reconstructive Surgery.

    The researchers, all medical doctors, evaluated a number of web sites by using three popular search engines -- Yahoo, AOL, and Excite -- to search for the phrase "breast augmentation." They came up with 41 individual sites. Only a small fraction of these sites discussed in any detail possible complications of the surgery, however, and most had a bias toward a particular technique. A group of three experienced plastic surgeons evaluated the sites but found they could only recommend 15% of them to their patients.

    Seventeen health-related web sites, including WebMD, also were evaluated. Surprisingly, not one of these sites, in the opinion of the three surgeons, provided complete and accurate information on surgical breast augmentation. While the information wasn't necessarily bad, it proved in some cases to be hard to find. In others, primarily due to the nature of the search engines, information was irrelevant -- for example, many of the "hits" within these sites were dedicated to breast cancer, instead of breast augmentation. Some of the news links provided were useless -- others, even humorous. In one case, patients could click for information on chicken breasts!

    "What we found was that [if a] somewhat Internet-savvy [person] typed in 'breast augmentation,' what she would get, to a large extent, would not be particularly useful," says co-author Martha S. Matthews, MD. "There are some good sites out there, but it's tough [to find them]."

    Not that the doctors are condemning the web. "I think it is worth the time to go through the search engines and look for the top sites suggested," says lead author Julian B. Gordon, MD. "What was most useful to me was to see photographs. Most of these showed positive outcomes, but they did show possibly what can happen. I think it helps people see what can be done. Everyone doesn't have access to textbooks of plastic surgery, so I do not think it's a waste of time."

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