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Ditch the industrial-strength wrinkle creams for these effective, age-appropriate skin solutions for your 20s and 30s.

By Courtney Dunlop

WebMD Feature from "Marie Claire" Magazine

Skincare 101: 4 Common Problems Solved

Marie Claire magazine logo

For years, dermatologists have drilled it into our heads to nix the tanning beds, get regular skin checkups, and (the mother of all skincare tips) load up on sunscreen. And - hallelujah! - it worked. Now there's a generation of savvy 20- and 30-something women who aren't about to let their faces wrinkle, mottle, or sag before they take action. In fact, a study by dermatologists Dr. Kathy Fields and Dr. Katie Rodan found that 84 percent of 25- to 29-year-olds are afraid of the effects of aging on their skin. Hence the recent rush to skincare counters and, in some cases, cosmetic docs - 2009 saw under-35 Botox users rise to 15 percent. But the best strategy for age prevention in young skin isn't always the most potent. As dermatologist Dr. Dennis Gross explains, "Keep in mind that it's best to begin with the least aggressive products and procedures."

So when should you realistically start? "At 20," says Fields. "Prevention is so much easier than reversal. But even if you cooked yourself in the sun from age 5 to 35" - or subsisted on ciggies and Dunkin Donuts in college - "your skin can still bounce back, at least some of the way." Which means (broken record alert!) daily sunscreen, along with an age-appropriate cocktail of antioxidants and vitamins, is nonnegotiable. Here, the best strategies for tackling early aging so your skin can go the distance.

Problem: Tired Eyes

"The first signs of aging often show up around the eyes," says plastic surgeon Dr. Gregory Bays Brown. "By the time you reach 30, the lower lid no longer blends seamlessly into the cheek, and there is a slight line of demarcation due to volume loss." In layman's terms? Your once-plump cheeks are starting to deflate, so you get lovely rings under your eyes - even after a full night's sleep. What's more, the skin around the eyes is so thin that it's prone to early lines caused by sun and squinting, which together cause elastin to break down.

  • Baby-step solution: Big UV-protective sunglasses (to prevent squinting and filter sunlight) and a moisturizing nighttime eye cream with antioxidants and retinol will do a lot to prevent and treat early crow's-feet.
  • Serious fix: If the rings under your eyes are pronounced to the point where you look tired all the time (thank genetics for that), a derm or plastic surgeon can inject a hyaluronic acid filler along the circles to create a smooth surface between your cheeks and eyes. "I love hyaluronic acid fillers like Restylane and Juvaderm because they contain small particles ideally sized for smoothing out superficial issues," says dermatologist Dr. Hilary L. Reich.

Brush up on Beauty

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