You Want: Richest Red continued...
At the salon: Striking redheads, like Julianne Moore, often have a few coppery and auburn highlights blended in, says Nikki Ferrara, a colorist at Sally Hershberger Downtown in New York City. If you want more of that copper-penny shine, ask your colorist for highlights around your face. Also get her to recommend a dye you can use at home for touch-ups.
Color care: Red molecules are the first pigment your hair releases when you wash it. Keep your red looking vibrant for longer by shampooing every other day and using an extra-gentle shampoo and conditioner, such as Bumble and Bumble Color Support Shampoo and Conditioner for True Reds ($22 each, bumbleandbumble.com). Supplement regular conditioning with a moisturizing treatment that also protects hair from fading, like Garnier Fructis Color Shield Fortifying Deep Conditioner ($6, drugstores). If your hair does fade between colorings, refresh it with a color-and-shine enhancer like Ken Paves Healthy Hair Boost Up Color Drops in Red ($40, Ulta). Adding a few drops to your conditioner or styling product can give red more vibrancy until your next shampoo.
Originally published on January 1, 2009