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GHRI Test: Can a $40 Tress Treatment Turn Back the Clock?

A new salon treatment, Redken's Time Reset, aims to combat several of the signs of aging hair: texture change, diminished density, increased dryness, surface dullness, and fragility. The star ingredient is called Intra-Cylane Technology, a years-in-the-making silicone molecule said to fill and seal gaps when it comes into contact with wet hair. The active ingredient is present at a 10 percent concentration in the salon treatment, and at a 5 percent concentration in the accompanying set of four Porosity Fillers (included in the price of the treatment) that you use once weekly at home. The line's Shampoo, $13; Conditioner, $14; Youth Revitalizer deep treatment, $17; and Corrective Defense protective lotion, $20, are sold separately.

To test Time Reset's claims, the Good Housekeeping Research Institute enlisted 23 women ages 40 and up and had salon pros administer the professional portion of the treatment — and give the testers blowouts afterward. Panelists then took the full line of products to use at home for a month. The results? Testers were satisfied overall, and particularly pleased with the salon service's ability to make hair smoother, softer, and more manageable in the immediate aftermath. "My hair looked so much healthier," raved one. "My color looked richer...and my hair felt very soft and shiny." The group was less enthusiastic about the products' ability to make hair look and feel thicker. And for thin- and/or fine-haired testers, the treatment was almost "too smoothing," i.e., a bit flattening. On the other hand, testers with thicker, frizzier, and/or more damaged hair appreciated that same quality.

Originally Published on October 25, 2010

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