For Chavez, whose Perfect Plus line of hair care products are sure sellouts for electronic retailer QVC, the key to choosing the right conditioner has everything to do with knowing your hair type.
If you are blessed with thick or curly African-American hair, or ultra thick, heavy Asian hair, Chavez tells WebMD you need a thick, heavy conditioning hair pack -- a deep treatment you leave on for about a half-hour, once or twice a week. But because these hair types generally hold oil at the roots -- one reason the rest of the hair can seem so ultra dry -- Chavez says it's especially important not to condition the area closest to the scalp.
"You should always apply product beginning 2 inches away from the scalp and pull it through the hair to the ends," he says.
If your hair is very fine, thin, and flyaway, Harris says avoid the conditioning pack -- it's just too heavy even for severely damaged hair. Instead, he says, use a regular conditioner every time you wash your hair, supplemented with a light conditioning leave-in spray.
"But it has to be very light or it will weigh down fine hair and make it flat and limp," says Harris.
Chavez suggests the new "dry oil" sprays. These mostly-silicone based products go on dry so they don't weight hair down, but still offer a layer of protection against the elements.
Both Harris and Chavez also suggest supplementing your store-bought products with all-natural treatments of vegetable oil. Harris' choice is safflower while Chavez prefers olive oil.
In either case, they say simply put a few drops of the oil in the palm of your hand, rub until skin "glistens," then starting at the bottom and working upwards, run your fingers through your hair.
"You can do this after you dry your hair, or between washings -- when you come in from the cold or anytime your hair looks very dry -- it really works," says Harris.
Another tip: Chavez says every time you put on hand cream, touch the ends of your hair and scrunch to help deposit a bit more moisture where it's needed most.