Do I need to switch to HD makeup?
Upgrading to HD formulas isn’t necessary if you aren't on camera.
“Much of the HD makeup trend is all about clever marketing,” cosmetics chemist Jim Hammer says. “But it does make sense that these formulas can soften skin imperfections and make it appear more uniform and smooth without visible residue.”
That doesn’t mean you won’t see similar results from other cosmetics. “Many of the ingredients in HD makeup are present in wrinkle-concealing and matte foundations that have been on the market,” Hammer says.
Cosmetics with light-reflecting ingredients will have the same benefits as many high-definition makeup options. Popular airbrush foundations also get your complexion camera ready.
Which HD makeup products are worth the investment?
If you’re in the market, consider a foundation or concealer designed for HD filming. This is often where you see the most impact, Turnbow says. HD foundations are a good choice if you’re worried about how your skin will look in pictures -- a great tip for wedding photos.
Camouflaging imperfections to create a smooth canvas will make any other cosmetic you apply look even better. Plus, focusing on your skin tone means you can also get away with wearing less makeup.