Sept. 18, 2008 -- Health experts are fighting back against an aggressive campaign by the tanning industry to portray sunbathing and the use of indoor tanning beds as not only safe, but good for you.
In a series of papers published today, leading researchers in the fields of melanoma research, dermatology, and cell biology call for greater regulation of the indoor tanning industry.
Arguing that there may be no such thing as a safe tan, Society of Melanoma Research President David E. Fisher, MD, PhD, and colleagues accuse the industry of trying to confuse the public about the health benefits of tanning.
"This effort to portray tanning and tanning beds as good for health ignores the fact that exposure to ultraviolet radiation represents one of the most avoidable causes of cancer," Fisher tells WebMD. "There is no question that this exposure causes thousands of skin cancer deaths a year."
Last spring, the Indoor Tanning Association launched its nationwide campaign with a full-page ad in the New York Times questioning the link between sun exposure and the deadly skin cancer melanoma -- and claiming that tanning promotes good health by boosting vitamin D levels.
Exposure to ultraviolet light causes the body to produce vitamin D, which research suggests is protective against a host of diseases.
"Both the sun and tanning beds have been unnecessarily demonized by special interests using junk science and scare tactics," International Tanning Association spokeswoman Sarah Longwell said in a March 26 news release.
UV and Skin Cancer
While he acknowledges that the impact of UV exposure on melanoma is not fully understood, Fisher says the tanning industry's assertion that there may be no link at all is wrong.
"Whereas genetic and other factors undoubtedly contribute importantly to skin cancer risk, the role of UV is incontrovertible, and efforts to confuse the public, particularly for the purposes of economic gain by the indoor tanning industry, should be vigorously combated for the public health," Fisher and colleagues write in the October issue of Pigment Cell & Melanoma Research.
More than 1 million cases of non-melanoma skin cancer and 60,000 cases of melanoma will be diagnosed this year in the U.S., according to the American Cancer Society.