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Around the world, the desire for pert features, pin-straight hair, and a willowy physique - those dubious emblems of American beauty and success — is driving a multibillion-dollar industry.

WebMD Feature from "Marie Claire" Magazine

Special Beauty Report: Erasing Ethnicity

Extreme Makeovers: What Some Women Will Do for Beauty

Marie Claire magazine logo

From eyelid surgery to leg-lengthening and calf-narrowing, it seems there is little some women won't do to achieve that iconic look.

Extreme Makeover: Part 1: Double-eyelid surgery (aka Asian blepharoplasty)

Why It's Done: About 50 percent of Pacific Asians do not have an upper-eyelid crease. For those who do, the crease falls about 7 mm above the lashline, whereas for Caucasians, the crease falls about 11 mm above it.
How It Works: During the most popular version of this outpatient procedure, a crescent-shaped incision is made along the new crease line, and a small amount of skin, tissue, and fat on the upper eyelid is cut away. When the two sides are sutured back together, the incision is hidden under the newly created crease.
Procedure Length: Approximately one hour
Recovery Time: Sutures are removed after about a week. Bruising and swelling usually subside after a month.
Cost: $2500 to $5000
Origin: 19th-century Japan. The popularity of the procedure jumps whenever there was a significant Western presence in Asia — for example, during the Korean War.
How Common: Almost 300,000 Asians in the U.S. had the surgery in 2006.

Extreme Makeover: Part 2: Calf reduction

Why It's Done: In general, Asian women have shorter legs and thicker calves than Caucasian women. These features are thought to be unsightly in their culture (some refer to them as "radish legs").
How It Works: Two small incisions are made at the top of the calf in the back of the leg, where an endoscope is inserted and the muscle is separated from the membrane. The protruding muscle is cut away, shrinking the circumference of the calf. Patients usually recover in six months.
Potential Shrinkage: 1 to 3 inches
Cost: About $2800
Most Popular In: South Korea, but gaining popularity all over Asia; it has yet to make its way to the U.S.
Risks: Excessive bleeding, shapeless legs.

Extreme Makeover: Part 3: Leg lengthening

Why It's Done: The Chinese are so height-conscious, jobs and even schools often post height requirements. To apply for the foreign ministry, women must be 5'3" (the national average), whereas flight attendants must be at least 5'5". As a result, being tall — or short — can have a direct impact on one's livelihood.
How It Works: Calf and shin bones are broken and pierced with steel pins, which are fixed to an external frame with screws. Then stretching — by means of turning those screws and lengthening the bone at the point where it was broken — is carried out over the next several months. The steel pins are left in for another year as support for the newly regenerated bone
Range ofGrowth: 1 to 5 inches
Cost: $15,000 to $25,000
Risks: Horror stories include misshapen legs, feet that splay outward, and bones that never heal properly and break easily. In November 2006, China restricted the procedure to select hospitals that offer postsurgery care and rehabilitation.

Brush Up on Beauty

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