Seeking Equality in Health Care
But, Jackson says, "that's not enough." Her Sisters Network has a web site but has found that teaching people one-on-one works best. "We go where the people are, door-to-door, to churches, to hair salons and talk to ladies under the hair dryers. We pass out flyers at our sororities and fraternities. We talk to people standing in line at the grocery store. It's what we call reaching the grass roots."
Jackson's program is exactly the type of culturally relevant effort that's needed, says Emory's Thomas. "What works for the white community cannot just be repackaged and sent into the black or Hispanic community. There must be an emphasis on [the culture] of the communities we're trying to reach. We must work with the people in the solutions. They cannot just be passive in this."