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    If You Can Safely Give In...

    • Have a little bit of really good stuff. You're more likely to be satisfied with a small amount of the real thing. "Otherwise, what can happen is that you say to yourself, 'I want chocolate, but I don't want the calories,'" says Joan Salge Blake, R.D., associate professor of nutrition at Boston University. "So you start with some cocoa, then go on to other foods that don't satisfy your craving, and you end up having the chocolate anyway."
    • Never eat a treat by itself. Feed your yen for chips, but have only a few with a low-fat dip (like hummus or a yogurt-dill mix). Include something healthy and low-calorie, too, like red pepper strips and celery, recommends Susan Roberts, Ph.D., director of the Energy Metabolism Laboratory at Tufts University. Filling out your snack will help you resist downing a bag of chips. And the veggies are full of fiber, which will make you feel full — all for a few calories.
    • Go the distance. Don't keep treats in the house. "It's like living in a bakery," says Blake. "You won't be able to resist them." If you really want something special, go to the store and buy a snack-size amount — just one small pack of cookies or chips.
    • Clear your palate. Once you've had your little taste, have a drink of water or brush your teeth, suggests weight-loss coach Janice Taylor. "If the taste of that food lingers in your mouth, it will trigger more eating."
    • Schedule your delights. Plan your daily menu, and include a couple of 100- to 150-calorie treats. A group of dieters in Roberts's program not only gained more control over their trigger foods doing this, but also lost, on average, 22 pounds in 16 weeks on a 1,400-calorie diet. "Even people who thought they'd never be able to eat chocolate again lost 20 pounds while occasionally indulging," says Roberts.

    If You Need to Give It Up...

    • Tap your forehead. It may sound woo-woo, but there's science behind this five-second trick to displace your craving thoughts. Since the working memory is small, you can crowd out your food desires by placing the five fingers of one hand on your forehead, spaced slightly apart, and then, at intervals of a second, tapping each finger while looking upward and watching it. You may need to do some reps "until your thoughts go elsewhere," says Roberts.
    • Walk for 15 minutes. That's how long it took for a group of 25 chocoholics to exercise off their desire for a chocolate bar. And their resistance was severely tested: In the University of Exeter study, the scientists had teased the subjects with mental challenges (stress triggers cravings) and an actual chocolate bar — which participants had to unwrap.
    • Take a whiff of mint. A study at Wheeling Jesuit University in West Virginia found that people who sniffed peppermint periodically throughout the day ate 2,800 fewer calories during the week. "When you focus on the scent, your attention is driven away from cravings," says psychologist Bryan Raudenbush, Ph.D. (Peppermint inhalers are available at and in sporting-goods stores — mint also can improve athletic performance — for about $10.)
    • Call a friend. Studies in rats suggest that eating comfort food reduces stress response, which may explain why turmoil sends you to the kitchen for your best friend, cookie. "It does help you temporarily," says diet expert Elizabeth Somer, R.D., "but better to vent with a girlfriend. That always works."
    • Be at peace with your cravings. A study done at Drexel University found that people who'd been taught to use techniques similar to mindfulness meditation were better able to resist a treat — in this case, a package of Hershey's Kisses — than those who didn't have the training. Mindfulness teaches that thoughts are just thoughts and don't require any rush to judgment or to action. "If you try to make them go away, all your focus is on the food," says researcher Evan Forman, Ph.D. "But if you just exist with the thought, it loses its power." One way to make that easier: Think about what you want out of life that feeding your craving might deny you. To be fit enough to hike with your kids? Slim enough to wear a slinky red dress to your cousin's wedding? "Identifying what's ultimately important to you will allow that goal to direct your behavior, rather than a food craving," says Forman.
    • Never be hungry. That's the other lesson from the Roberts program in which participants lost weight while still enjoying their favorite foods. And it's the one tip that will allow you to go from depriving to indulging yourself — even having chocolate every day if you like — without fear of bingeing. "If you eat the right foods, you won't be hungry," says Roberts. "The people in my program were eating three meals a day with two snacks, and almost 100 percent of them said their cravings weren't bothering them anymore." Won't it feel nice to finally get that Chunky Monkey off your back?

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