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Fast Food: Does Healthy Sell?

Salad sales are strong, but we still love our burgers

Changing Behaviors continued...

Healthy food can taste delicious, and if it is presented in a format that is familiar in terms of taste, convenience, and price, it will sell, predicts Katz.

For its part, the Center for Science in the Public Interest thinks posting calorie counts on menu boards will encourage customers to make healthier choices.

Of course, that will only work if people actually read them.

"Some folks drive through and order their regular favorites, paying no attention to the nutrition information, which makes it very difficult to educate some consumers," says Kapica.

The bottom line, of course, is that if consumers buy healthy options, restaurants will keep offering them. The reverse is true as well. Remember the McDonald's McLean Deluxe back in the '90s? It's no longer on the menu -- because sales were as lean as the burger.

Reviewed on January 28, 2005

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