Fast Food: Does Healthy Sell?
Salad sales are strong, but we still love our burgers
Changing Behaviors continued...
Healthy food can taste delicious, and if it is presented in a format that is
familiar in terms of taste, convenience, and price, it will sell, predicts
For its part, the Center for Science in the Public Interest thinks posting
calorie counts on menu boards will encourage customers to make healthier
Of course, that will only work if people actually read them.
"Some folks drive through and order their regular favorites, paying no
attention to the nutrition information, which makes it very difficult to
educate some consumers," says Kapica.
The bottom line, of course, is that if consumers buy healthy options,
restaurants will keep offering them. The reverse is true as well. Remember the
McDonald's McLean Deluxe back in the '90s? It's no longer on the menu --
because sales were as lean as the burger.