Ads blare everywhere. How can you resist eating more?
The "Super-Size" Mentality continued...
It's also the route to tipping the scales, says Brian Wansink, PhD,
professor of food psychology and marketing and the director of the Food and
Brand Lab at the University of Illinois, Champaign-Urbana. Buy the big bag of
nearly anything, he has found in his studies, and you will eat more at a
sitting. "Once you open it, there's no real need to stop," he says.
Wansink has found that larger package size can increase consumption up to
In restaurants, portion sizes are getting bigger and bigger. Food is a small
part of overall operating costs, compared to labor and other expenses, Nestle
says. So why not super-size those meals to attract the diners who want to get
the most for their money -- which is everyone. At the movie theater, buttered
popcorn comes in bigger and bigger tubs. And research shows that it's usually
just one person emptying a tub, Nestle says.
Filtering the Messages of Excess
Giant-sized servings and seductive food messages aren't going to stop any
time soon. So, how to cope? "Half the battle is awareness," Quagliani
says. When eyeing those super-sized packages, she suggests that you ask
yourself "Do I really need all that food?"
There's nothing wrong with buying the economy size of a food item,
especially if it helps you to live within a budget. But once you get home,
repackage the food into smaller containers, to avoid overeating.
You can win half the battle, however, if you don't put the item in your
shopping cart in the first place. Fight those signs that suggest buying 12
candy bars and freezing them, and reach only for the items on your list, which
should include the needed quantities, Wansink says.
And be wary of grocery-store design that steers you away from the produce
section and toward foods that may be less crucial or healthy, says John La
Puma, MD, a Chicago-area physician who heads the CHEF Clinic (Cooking, Healthy
Eating, and Fitness), a research project and community-based healthful
LaPuma heads straight for the produce section and chooses fruits and
vegetables. Then he leaves his cart there and roams the store to collect other
food he needs. With no cart close by, he says, he is much less likely to pick
up impulse items because he would have to carry around sometimes awkward and
No matter what tactic you use, common sense can help, too. Buy and eat too
much super-sized anything and it's bound to super-size you.