Hoodia: Lots of Hoopla, Little Science
Few studies support the promise of the South African appetite suppressant, but believers abound.
It's taken years for overweight Americans to discover what the South African
bush people knew innately -- or so the story goes. For eons, the bush people
have nibbled a native succulent plant called Hoodiagordonii -- and stayed slim. No fretting (apparently) about fitting
into "skinny jeans" or advancing a belt notch.
Now, the plant native to the Kalahari Desert is being imported in heaps to
slim down hefty Americans. Media reports and word-of-mouth is fueling this
latest weight loss craze, not to mention thousands of
Widely sold over the Internet and in health food and discount stores,
Hoodia gordonii is typically offered in capsules or tablets, but is
also available in milk chocolate chews. A 30-day supply often costs $35 and
Despite booming sales -- one manufacturer claims its sales alone reached $20
million in the past year -- the unanswered question is: Where's the proof this
Hoodia -- a succulent, not a cactus, as it's often erroneously described --
has lots of hoopla, but little science, at least little published
science, as even advocates admit. Experts familiar with it say hoodia tricks
your brain into thinking you're full. But they acknowledge that published,
scientific studies proving hoodia works long-term are sparse.
Because it is sold as a dietary supplement, hoodia
escapes the level of scrutiny the FDA gives prescription drugs and
medications sold over the counter.
Hoodia does have some evidence to back it up, says Mark Blumenthal, founder
and executive director of the American Botanical Council, a nonprofit research
organization in Austin, Texas. He cites one laboratory study but says the
evidence is not conclusive.
"We can only say the evidence available to us right now, which is
considered inadequate, suggests that there is some type of appetite-suppressing
mechanism in some of the naturally occurring chemicals in hoodia,"
Blumenthal says. He adds that his organization has not received any consumer
reports of safety problems with hoodia use.
The laboratory evidence Blumenthal refers to was produced by David MacLean,
MD, an adjunct associate professor at Brown University in Providence, R.I., and
a former researcher at the pharmaceutical giant, Pfizer. In a report published
in the Sept. 10, 2004, issue of Brain Research, MacLean reported that
a molecule in hoodia, called P57, likely has an effect on the brain's
hypothalamus, which helps regulate appetite. His study was done in animals.
In an email response to WebMD, MacLean says a cousin of hoodia's P57
molecule may eventually prove to be the better answer. "A chemical within
that class of molecules has real potential to reduce appetite," he says.
"I'm less confident regarding the hoodia molecule itself for reasons
relating to its metabolism [absorption and breakdown] in
About the time MacLean's article was published, Richard M. Goldfarb, MD, a
doctor in Morrisville, Pa., conducted a study of Hoodia gordonii on
people and found it effective. His study was small, just seven people, says
Goldfarb, medical director of Bucks County Clinical Research, an organization
that conducts studies for pharmaceutical and other companies.