Is Your Diet Making You Fat?
continued...
Q: Isn't it extreme to label friends who go on a mini ice-cream binge as
unhealthy?
A: I think that's the problem. Why do you need to have a binge? Why not just
have ice cream whenever you're hungry for it? Why does something have to be
forbidden to make it great?
Q: How should a healthy woman eat?
A: Put it this way: How should a healthy woman pee? She should pee when she
needs to, and not under regulation.
Q: Why is it so hard for women to have a decent relationship with their
bodies?
A: Well, we've seen a profound assault on women's bodies over the past 30
years. I mean, my mom was meant to be attractive in her early 20s to get her
man. Now, you've got to be attractive from the age of 6 until you're — how old
is Joan Collins? There's something liberating about the sense that sexuality
does not disappear with age, but there's also something quite crazy about
having to conform to certain ideals of beauty.
Q: Do these pressures come from men?
A: I don't think it's men alone. I think something takes root in the culture.
Much of this goes back to the marketing and style industries, who make a very
strange economic argument that you can somehow sell glamour by reducing
everyone down to one size.
Q: What would you like to see in ads?
A: I would like to see gorgeous women in all shapes and sizes, glamorized up as
one is for a catwalk, showing clothes more actively, rather than the
suggestive, look-at-me kind of thing.
Q: Aren't models, by definition, supposed to be human hangers?
A: I don't think that's true today. Now they're supposed to be sort of
in-your-face and unapproachable at the same time. I've worked quite hard on
countering this in the Dove campaign.
Q: How should women see themselves?
A: Women today produce themselves as a kind of commodity. We don't produce
goods anymore. We produce our bodies now. It's almost like a woman's body is
her brand.
Q: Isn't that just self-expression?
A: Noooo. The brand is no longer the clothes that a woman wears; she wears the
clothes on top of the brand of her body, and it has to conform. That's the
problem
Weight Watchers Responds
"We appreciate Susie Orbach's desire to educate women that there are no quick fixes in achieving long-term weight loss. But her criticism of us is misguided: Research has found our approach to be effective. In fact, a study published in the International Journal of Obesity found that people who achieved a healthy body weight attending Weight Watchers meetings were much less likely to regain weight than the norm. That's because Weight Watchers goes beyond counting calories, fat, and fiber; it also helps people change their behaviors, learn how to eat healthier foods, and get more physical activity, all within a supportive environment."


