Oct. 12, 2012 -- "Meatless Monday," a campaign to encourage people to skip meat one day a week mainly for health reasons, appears to encourage people to eat more fruits and vegetables, according to the group's latest survey.
When 1,000 Americans were asked about their meat-eating habits, 59% said they have cut back on meat in the past year, says Peggy Neu, president of The Monday Campaigns.
This nonprofit initiative runs Meatless Monday and other efforts to prompt behavior changes on the first day of the week, which experts consider a prime time to improve.
The Meatless Monday campaign is associated with The Johns Hopkins Bloomberg School of Public Health and Syracuse and Columbia Universities.
Meanwhile, the National Cattlemen's Beef Association doesn't see the need. It contends that lean beef can be part of a healthy, balanced diet.