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When Football Team Loses, Fans Reach for Junk Food

But 'self-affirmation' can curb emotional eating, study suggests
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WebMD News from HealthDay

By Amy Norton

HealthDay Reporter

THURSDAY, Sept. 5 (HealthDay News) -- Here's something to chew on as the National Football League prepares to kick off a new season Thursday night: sports fans turn to junk food to console themselves when their team goes down to defeat, new research suggests.

In a series of studies, researchers found that both U.S. football and French soccer fans seem to consume extra fat and sugar in the wake of their favorite team's loss. Experts said depressed fans may be using comfort food as a way to deal with their emotions -- a tactic familiar to many people, sports lovers or not.

"Past research shows that when people are feeling down, they tend to consume comfort foods in order to feel better," said Yann Cornil, a Ph.D. candidate at the graduate business school INSEAD in Singapore.

In the case of sports, Cornil said, fans can take the team defeat as a "personal defeat" and threat to their self-esteem. On the other hand, fans of the winning team get a morale boost -- and may opt for healthier food.

Cornil and colleague Pierre Chandon found evidence of that in the first part of their study. Using data from Americans who took part in a nutrition study, they looked at how people's eating habits shifted when their city's National Football League team won or lost.

They found that on the Monday after a team loss, people ate 10 percent more calories and 16 percent more saturated fat, compared to their typical habits. In contrast, they ate slightly fewer calories and less saturated fat on the Monday after an NFL victory.

There were no such Monday fluctuations among people who lived in cities without an NFL team, the researchers reported in a recent online issue of the journal Psychological Science.

To dig deeper, Cornil and Chandon then recruited 78 French sports fans and asked them to write about a favorite team's victory or defeat. (Most of them chose a soccer team.) After their writing task was over, the men and women then worked on a word puzzle -- during which they could snack on their choice of chocolate, potato chips, grapes or cherry tomatoes.

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