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Food Trends Quiz: Test Your Knowledge

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What was the most sought-after health claim on food packages in 2010?

What was the most sought-after health claim on food packages in 2010?

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As part of its annual list of top 10 food trends, the Institute of Food Technology noted that whole grains was the most sought-after health claim in 2010, followed by high fiber, low sodium, low fat, no trans fat, low sugar, low calorie, no chemical additives, no preservatives, and low or lowers cholesterol. One interesting note: Whole-wheat bread outsold white bread in 2010.

What is the top food trend for 2011?

What is the top food trend for 2011?

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Although nutrient-rich foods, specialty treats, and three square meals are all on the Institute of Food Technology’s list of trends, the Institute identified demographically driven food preferences – differences in how consumers in different age groups decide what and how they eat – as No. 1. 

 

For instance, older consumers prefer a traditional, three-meal-a-day approach while Gen Yers (who comprise a group between 16 and 33 years old) favor savory/salty snacks and easy-to-prepare meals.

Which group is driving demand for convenience foods that are gourmet, ethnic, and healthful?

Which group is driving demand for convenience foods that are gourmet, ethnic, and healthful?

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About 64% of Gen Yers cooked meals at home last year; they entertain more than any other demographic group, and are most likely to use prepackaged items -- including Mexican food/kits -- as part of meal preparation.

What is the biggest priority for food shoppers when selecting groceries?

What is the biggest priority for food shoppers when selecting groceries?

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Preparing nutritious and wholesome meals was a top priority for food shoppers. Shoppers also expressed a preference for products to help manage a specific health condition or to lose weight.

What is the top search term on food and recipe websites?

What is the top search term on food and recipe websites?

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Food and recipe websites are a big hit. In 2010, there were more than 1.5 billion visits to find out how to prepare everything from chili to chicken. Despite an increase in healthy eating, cookie recipes still hit the sweet spot.

What do consumers say is the most important component of healthy eating?

What do consumers say is the most important component of healthy eating?

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Protein is the new nutrient powerhouse. Two-thirds of consumers believe protein is key to building muscle, while 40% say it helps curb their appetite and is helpful for aiding in weight loss.

What percentage of family meals are eaten at home?

What percentage of family meals are eaten at home?

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Rising food and gasoline prices, as well as increased interest in locally sourced or organic foods, are keeping the majority of families at home for mealtime. One-third of shoppers are cooking more from scratch, demonstrating that eating in as a family is the “in” thing to do.

What food safety issue was cited as being most important to consumers?

What food safety issue was cited as being most important to consumers?

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While 39% of shoppers said they were most concerned about chemicals used in food production and packaging (up 9% from 2009), 44% stated that concerns about bacteria were of greatest importance to them. 

 

About half of consumers said they deliberately avoid purchasing products that contain preservatives, MSG, and artificial flavors, and a significant percentage also don’t buy products with colors or dyes (44%), growth hormones (43%), or genetically modified organisms (29%).

Consumers prefer foods that claim to be natural over those that claim to be organic.

Consumers prefer foods that claim to be natural over those that claim to be organic.

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While consumers view natural and organic products similarly, they are more willing to purchase natural products (those that claim to be free of artificial colors, flavors, or preservatives). The cost of organic foods was cited as the top reason for fewer organic purchases, and 32% of consumers see no difference between organic and nonorganic foods.

Which type of packaged convenience item is used most often for meal preparation?

Which type of packaged convenience item is used most often for meal preparation?

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Although heat-and-eat meat and microwaveable bags of fresh-cut produce are gaining in popularity, nearly two-thirds of consumers say they’ve used packaged frozen prepared products -- including chicken, fish, shellfish, and vegetables -- to make dinner.

What percentage of consumers shopped in a farmers market in 2010?

What percentage of consumers shopped in a farmers market in 2010?

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The regional culinary movement is a perfect partner for products grown and sourced in local markets. About six in 10 consumers say they have shopped in a farmers market within the past year. About half of supermarkets (53%) offer locally grown or processed foods, and 71% of shoppers said they purchased these items at least one to three times a month.

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More Reading on Nutrition and Healthy Eating

Reviewed by Laura J. Martin, MD on April 26, 2011

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