A New Approach to Fitness Coaching
Gyms focus on building better habits
Carla Brooks had an on-again, off-again relationship with exercise.
"I'd get started and do pretty well for a while, but I'd get busy and
drop off," said the 52-year-old former schoolteacher from Alpharetta, Ga.
This often happened in the summer, when her family was traveling and eating out
But, she says, all that changed last summer when she enrolled in the Coach
Approach program at her local YMCA. Coach Approach, used in YMCAs in 14 major
U.S. cities, is a customized workout program that works on building the
exercise habit before promising physical changes.
"It's a behavioral change tool for people who have a hard time sticking
with exercise and letting everything else in life come first," says
Jennifer Unruh, director of wellness support services for the YMCA of
Coach Approach is the brainchild of Jim Annesi, PhD, a behavioral
psychologist who is director of wellness advancement for the Metro Atlanta
YMCA. Hoping to address the huge dropout rate among new gym members, he
implemented the program three years ago.
Though people are better informed about the benefits of exercise than ever
before, many still find it hard to stick with a fitness program. Between 55%
and 65% of new gym members drop out in the first three to six months, according
to a 2003 study published in the European Journal of Sports Science.
Since Coach Approach began, that dropout rate has been as much as halved in
some Ys, says Annesi.
The six-month program is free with a YMCA membership. It helps members
create short- and long-term goals, addresses nutrition as well as exercise,
and, most important, says Annesi, gives members psychological tools to help
them adapt to the lifestyle change.
Wellness Coaches address the many ways to talk yourself out of exercise --
everything from child care, to time constraints, to fatigue, to finding the
best fitness scenario for you.
"Maybe it's that you don't come to the Y but you join a walking group in
your area," says Unruh.
The coaches guide exercisers through psychological and physical testing to
make sure they feel positive about their workouts and don't do too much, too
soon. They meet with members six times over the six months to continually tweak
their programs and help them overcome barriers. This also provides social
support for people who might otherwise be intimidated walking into a gym.
The best testament to her success came when she picked up her daughter,
returning from six months in Ireland, at the airport.
"She walked right past me. She didn't even recognize me," Brooks
says. "She was so supportive and awed by what I'd done."
The Coach Approach also worked for Aaron Bovos, 33, of Alpharetta. Once a
runner, he'd gotten away from exercise while working 12- to 14-hour days as the
city's director of finance. "I probably gained 60 pounds in five
years," he says.