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Energy Shots Review: Do They Work? Are They Safe?
Tired, stressed-out college students and workers have embraced energy shots, which promise a quick, convenient boost with fewer calories and less sugar than full-size energy drinks.
Sales of the 2-to-3 ounce shots soared to $544 million in 2008, double those of the previous year, according to the Information Resources Inc., a Chicago-based market research firm. In fact, energy shots are the fastest-growing segment of the $4.6 billion energy drink market, according to the market research firm Mintel.
Living Essentials pioneered energy shots in 2004 with 5-Hour Energy, which still holds more than 75% of the market, says Information Resources. Industry heavyweights such as Red Bull, Monster Energy, and Coca-Cola have since introduced their own energy shots. Their ingredients vary, but most contain caffeine, B vitamins and taurine (an amino acid found in food from animal sources) as well as flavorings and artificial sweeteners.
The sugar-free shots are not only portable, but lower in calories than most energy drinks. The 2-ounce 5-Hour Energy shot, which is artificially sweetened, has 4 calories. A regular 8-ounce Red Bull energy drink, by comparison, has 100 calories, while a sugar-free Red Bull has 10 calories.
Energy Shots: Caffeine Concerns
However, the shots tend to have about as much caffeine as regular energy drinks - and it's caffeine that provides most of the kick, experts say. Because of that, nutritionists urge caution, especially for those who also drink coffee or other caffeine-containing drinks.
"I’m seeing a lot of combinations -- coffee, 5-Hour Energy, green teas -- and if you add up all the mega doses of caffeine during the day, it can cause problems," says Jim White, RD, a national spokesman for the American Dietetic Association and owner of Jim White Fitness Studios in Virginia Beach, Va.
Specifically, too much caffeine can cause nervousness, trouble sleeping, nausea, vomiting, rapid heartbeats, and higher blood pressure. Many makers of energy shots say children and those who are pregnant, nursing, or sensitive to caffeine should avoid the beverages. 5-Hour Energy advises no more than two bottles a day.
Energy shot makers are not required to disclose their products' caffeine content, although a group of scientists has petitioned the FDA to require that this information be listed on labels.
5-Hour Energy says only that one of its regular shots contains about the same amount of caffeine as a cup of the leading premium coffee -- which would work out to 180 milligrams for an 8-ounce cup at Starbucks. (5-Hour Energy also comes in decaf and extra-strength.) Coke’s NOS PowerShot has 125 milligrams of caffeine, and Rockstar Energy Shot has 200 milligrams. A 12-ounce can of Coke, by comparison, contains 35 mg of caffeine. Some energy shots also contain guarana, a plant that produces caffeine.
"Caffeine in doses of 200 or 300 milligrams a day is moderate and fine, but if you’re starting to get way over that, I would cut back," says Chris Rosenbloom, RD, PhD, a professor of nutrition at Georgia State University in Atlanta.
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