Green Choices: Produce Buyer's Guide
At the farmers’ market, or the supermarket, what do those labels mean?
To help you choose produce that’s healthy for you and the planet, it helps to know what the labels mean. Here’s a guide to what terms mean, what’s regulated and what’s not, so you can make smart choices.
Locally sourced food can mean just about anything—your backyard, your county, your state, 50 miles, 100 miles, 200 miles and so on. Many state labels (e.g., Colorado Proud) mandate only that food is grown and processed within the state.
Health benefits: Locally grown foods are often picked when they are riper (since they take less time to travel to market) and can be richer in nutrients because of this.
Eco-benefits: Buying locally can conserve fuel (that would be used to transport food long distances). According to the Leopold Center for Sustainable Agriculture at Iowa State (www.leopold.iastate.edu), if Iowans purchased only 10 percent more of their food from within their home states, it would result in as much as a 7.9 million pound reduction in carbon emissions annually. However, research out of the UK and New Zealand suggests that, in some cases, imported foods may be kinder to the environment because they originate in countries that use simpler farming methods (think: ox cart versus a tractor) or more fuel-efficient transportation systems.
Is it regulated? No.
Keep in mind: "Local" doesn’t necessarily mean a farm is small, organic or sustainable.