Skip to content

Food & Recipes

Lost in the Supermarket: Men Without Lists

Men are shopping more, but women still make the grocery decisions.
Font Size

Getting More From the Store continued...


On the other hand, these are the kinds of sensible-seeming decisions that later make a person -- or a spouse -- say, "What were you thinking?"


Here are the experts' tips on how to get more from your trip to the store:


  • Values aren't price tags. "You can't leave your values at the front door," Mick says. "If you are mindful about what you choose in relation to your goals and values, you should be able to get out of the door with a basket of goods that comes closer to the satisfying and fulfilling sort of products that are best for you."

  • Train yourself to plan ahead. "Know what you are going to make for the week," Hutchinson says. "Do your diet planning before going to the store. Shop for what you planned for -- or at least for your general style of cooking."

  • Pay attention to pricing. "People don't really pay attention to pricing," Hutchinson says. "We all forget to send in the rebate coupons. And a lot of time there are little shelf pullouts that influence our purchase, but which we never actually use. We are influenced by things we think affect the price -- even a sign that claims 'good value.' Or we assume better price because of large size - something that's not always true."

  • Don't shop when you are hungry. "When people go in hungry, lots of things look good. And you can't eat all that stuff," Stewart says.

  • Stick to your list. "Going in with a list of the things you need and sticking to it will result in you being a more disciplined shopper," Stewart notes.

  • Clip coupons. "Clipping coupons is a really good idea," Stewart says. "Marketers know that the vast majority of coupons go unredeemed. But you can get very substantial savings -- and some grocers will double the coupon. So there is an opportunity for very significant savings."

  • Don't browse if your list is short. "If you go in for milk or bread and end up doing a tour of the store -- there is a reason the store wants you to do that," Stewart says. "The more real estate a retailer can get you to traverse, the more likely it is you will buy something on impulse. So if you are trying to control your spending, don't be a browser."

  • Try brand X. National brands cost more, and you may find you like the store brand better.

  • Don't buy too many perishables. Sure, fresh fruits and vegetables are healthy. "But you could buy a shopping cart full of healthy foods and then, if you're going to be going out for a hamburger, they'll perish in the refrigerator," Stewart warns.

Today on WebMD

Four spoons with mustards
What condiments are made of and how much to use.
salmon and spinach
How to get what you need.
grilled veggies
Easy ideas for dinner tonight.
Greek Salad
Health benefits, what you can eat and more.

WebMD Recipe Finder

Browse our collection of healthy, delicious recipes, from WebMD and Eating Well magazine.

roasted chicken
grilled steak

Loaded with tips to help you avoid food allergy triggers.

Loading ...

Sending your email...

This feature is temporarily unavailable. Please try again later.


Now check your email account on your mobile phone to download your new app.

vegetarian sandwich
vegan soup
Foods To Boost Mens Heath Slideshow