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Top 10 Food Trends for 2008
What new food trends are in store (the grocery store, that is) for 2008? According to the experts, 2008 might be called the year of ethical eating. Consumers are looking for more locally grown foods that support a healthier environment and a healthier lifestyle.
"Locavore" -- a person who seeks out locally grown and produced foods -- was designated the 2007 word of the year by the New Oxford American Dictionary, and eating locally is also is anticipated to be the biggest food trend of 2008. Experts say we can also expect consumers to think more holistically about their food -- questioning where it came from, its packaging, and its ecological footprint.
Americans are also expected to experiment this year with exotic foods with bold flavors -- like goji berries, yumberries, pomegranates, blood oranges, colored and flavored salts, and grains such as red rice, amaranth, and black quinoa.
And, experts predict we can look forward to more healthy choices on grocery store shelves. People want foods that are convenient, fill them up, taste good, and will help them lose weight, says American Dietetic Association President Connie Diekman, MEd, RD.
Soups, salads, fruits, vegetables, whole grains, and lean protein are examples of these healthy foods that multitask. Manufacturers are also expected to continue to create more portion-controlled packages of foods (like the popular 100-calorie snack packs).
Here's more of what diet and nutrition experts have named as the top food trends for 2008:
Food Trend No. 1: Eco-Friendly Foods
Increasingly, consumers want to know more about their food -- where it was grown, what ingredients it contains, how it was packaged, and the footprint its production left on the earth.
"It is the evolution of organics that consumers want to know and understand more about the foods they eat," says "Supermarket Guru" Phil Lempert, food trends editor and correspondent for NBC's Today Show. "You may choose a locally grown product over one that is organic because the food is fresher and its footprint is smaller."
Food Trend No. 2: Local, Natural, and Fresh Foods
On a similar note, we're likely to see more farmers markets and community co-ops, as well as more locally grown foods in mainstream grocery stores. Consumers are also said to be scrutinizing imported foods more carefully these days, and looking for those from countries that have very high safety standards.
Food Trend No. 3: Concern About Food Safety
No one wants to repeat the scares we had in 2007, when tainted pet food, peanut butter, ground beef, and other products made headlines. "Consumers are demanding safe food for us and our pets, and want the government to update the food safety system so we can have confidence that our food supply is safe," says American Dietetic Association spokeswoman Jeannie Moloo, PhD, RD.
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