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Waistline-Friendly Fast Food?

More fast food chains and restaurants are jumping on the health food bandwagon. But are these lower-fat choices a whole-hearted effort to fight obesity?

It's Your Choice continued...

 

Even if customers aren't hungry for litigation, there's another factor that may explain the slimmer menu and portion choices under way.

 

"Salads and other healthy foods are at McDonald's and other restaurants because of what's called the 'veto effect,'" says Stanton. "If there are five people who want to go to lunch together and one says, 'I don't want a hamburger,' that person can veto the other four from going there. If a salad is available, McDonald's can do what it really wants to -- sell the other four hamburgers."

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Reviewed on November 10, 2003

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