America's Food Trends
More People Eating Healthy, Eating At Home
WebMD News Archive
Aug. 26, 2003 -- Put dinner in the microwave: Americans are eating more
meals at home these days.
Fast, convenient, healthy (or for the most part attempts at healthy) eating
-- that's the food trend that experts see.
A yearly report, published in Food Technology magazine, provides a
glimpse at the country's lunch and dinner plans.
Last year, for the first time in a long time, Americans were spending more
at the grocery store rather than in restaurants, writes A. Elizabeth Sloan,
Eight out of 10 meals were eaten at home -- but were decidedly not
"homemade," she adds.
The top 10 food trends:
1. No-prep convenience foods. Single-serve items -- salty snacks,
water, oatmeal-in-a-cup -- were all big winners. Ready-to-eat and frozen main
dishes (as well as frozen vegetables) were popular main dishes, and will likely
replace homemade in the next five years, says Sloan.
2. More meat and potatoes. "More than ever, America is a nation
of meat eaters," she writes. That includes chicken, turkey, pork, lamb, and
seafood as well as beef.
The most frequent dinner meal is spaghetti. But a good burger is still the
American male's favorite eat-out item (second choice for women), followed by
chicken sandwiches and seafood.
Also, sales of those "fresh" frozen, fully seasoned, ready-to-zap
meals have skyrocketed, Sloan reports.
3. New-age dairy. Milk is cool, say food trend analysts. New flavors,
specialty milks (including organic), and portable sizes have helped boost milk
sales by 10% over last year. Portability has also helped yogurt sales -- nearly
three-quarters of all households have yogurt in the fridge. Half of it is low
fat, Sloan says.
But cheese gets the biggest chunk of the dairy dollar: Americans now eat 31
pounds of cheese a year, compared to eight pounds in the 1950s.
4. The culinary melting pot. Ethnic foods have become an increasingly
popular food trend -- with Cajun topping the list, followed by Spanish, French,
Japanese, Greek, Middle Eastern, California, Thai, German and Caribbean.
However, two-thirds of Americans say they really enjoy plain American, 63%
favor Chinese, 62% want Italian, and 55% crave Mexican or Tex-Mex.
5. Nouveau one-dish meals. "From overstuffed sandwiches,
car-friendly cups, and liquid "meals in motion," one-dish dining has
become a popular food trend, says Sloan. One in 10 meals were eaten on the run
last year, and one-quarter of restaurant take-out was consumed in the car (22%
was eaten at work).
6. Suppers at home. Half of all suppers were prepared by Mom --
mainly spaghetti, pizza, steak, soup, baked chicken, frozen entries.
7. Bottled water boon. Soda is still America's favorite beverage. But
bottled water is expected to become the second most popular non-carbonated
drink this year, overtaking sports drinks, milk, coffee, beer, and juice. In
2002, bottled-water sales were up by 12%.