Organic Food Grows in Popularity
Local Foods Making the List, Too; Cost Is No. 1 Barrier, Survey Shows
Sept. 27, 2007 -- Organic foods and local foods are becoming grocery list
staples for some Americans, a new poll shows.
In the GfK Roper Consulting poll, about 1,000 U.S. adults answered questions
about how often (if ever) they buy local or organic foods. They also dished on
their diets and cooking habits.
The poll report plays up the word "locavore," which is a term that
refers to people who seek out foods that are grown or produced in their
Poll participants weren't expected to know that buzzword. But 20% indicated
that more than half of their food purchases are locally grown or locally
Keep in mind that the telephone poll was conducted in early September --
prime time for summer fruits and vegetables. The results might be different in
the winter, GfK Roper Consulting suggests.
Most participants -- all but 36% -- said they had bought organic foods or
beverages at some point in their lives.
A total of 23% said they buy organic items at least weekly, 22% said they
buy organic items about once or twice a month, 18% said they buy organic items
a few times a year.
Those figures are pretty similar to the same poll questions in 2006. But the
new poll show that people who said they buy organic foods and beverages are
increasingly positive about the nutritional, safety, and environmental benefits
of organic foods and beverages.
Cost is No. 1 reason why people didn't buy organic foods or drinks. People
who bought organic foods tended to have bigger paychecks than those who skip
organics, the poll also shows.
Slightly more than a third of participants -- 34% -- said they or someone
they live with is dieting to lose weight.
Dieting or not, half of the participants said they check the fat content on
food labels before buying foods. Almost as many -- 45% -- check the sugar
content on food labels.
Across the board, women pay more attention to food labels than men do,
according to the poll.
Most participants -- about 80% -- reported that they and their families eat
healthfully and that they are "very" or "somewhat"
knowledgeable about nutrition. But only 13% said they're tracking their daily