Organic Food Grows in Popularity
Local Foods Making the List, Too; Cost Is No. 1 Barrier, Survey Shows
Home Cooking: How Often?
Participants reported eating a home-cooked dinner five times a week and
eating dinner at a restaurant once a week.
What about their seventh dinner of the week? They got take-out, ate dinner
somewhere other than home or a restaurant (such as a friend's house or at
work), or skipped that dinner.
More than two-thirds -- 67% -- said they sit down with their family to eat
dinner and all eat the same meal.
Not everyone is in the kitchen. The percentage of people who say they cook
an entire meal at home every day dipped from 47% in 2006 to 41% in 2007.
But when people do cook, more than 80% say they're willing to spend at least
30 minutes making dinner on a typical night. On average, participants said they
take about 40 minutes to make dinner, and the percentage of people using
recipes rose since 2006.
"When people are cooking, they are looking for that quality experience,
they're investing the time and energy in making that meal," Kathy Sheehan,
senior vice president of GfK Roper Consulting, told reporters today in a
The poll also included a few questions about how participants are responding
to recent safety concerns (including food and toy recalls) from imported
Eighteen percent of participants said they now pay more attention to
products' country of origin, but they haven't stopped buying products from a
Another 43% say they're not paying more attention to products' country of
origin. That percentage was higher -- 50% -- among parents with children
younger than 18 years old.
When asked whether they thought certain countries had been involved in
recent food safety issues, 59% correctly selected China from the list.
"That is a high number," Sheehan says. "People are aware and
they are paying attention to this."
Twenty-five percent said they didn't know or didn't respond to that
question. The remaining participants cited other countries.
The poll has a 3% margin of error.