There are healthier ways to get an energy boost, experts say.
Pimp Juice, Full Throttle, Rock Star, Monster Energy, Rage, Cocaine, Red Bull -- these are some of the high-powered energy drinks being marketed to young adults. The web sites for these products are full of images of macho lifestyles. They promote beverages containing ingredients that sound scientific, but may be unfamiliar to many consumers.
While we all need an energy boost from time to time, an energy drink may not be the best way to get it, experts say. The FDA does not define the term "energy drink"; that label is up to manufacturers' discretion.
"There is scant scientific support for these ingredients to make the kind of claims manufacturers use in hyping their products," says Suzanne Farrell, MS, RD, a spokeswoman for the American Dietetic Association. "Most of the energy from these drinks comes from the sugar and caffeine, not from the unnecessary extras."
She also points out these drinks contain plenty of calories from sugar, which can add up quickly if you drink a few cans.
"Most of the energy drinks contain high-tech-sounding ingredients that are not controlled substances, of no value, and potentially harmful" in large amounts, adds Cynthia Sass, MPH, MA, RD, a board-certified specialist in sports dietetics.
And trying to figure out exactly how much of each stimulant is contained in an energy drink can be difficult, she says.
"The amount of the stimulants is not always listed on the label, and even when the information is listed, it is hard for consumers to interpret because we are not familiar with these ingredients," says Sass.
One ingredient most people are familiar with is caffeine, and "what we do know is that large doses of caffeine can be very dehydrating," says Sass.
While one cup (8 ounces) of strong coffee has about 125-150 milligrams of caffeine and a 12-ounce can of ordinary cola has 35-38 milligrams, an 8.3-ounce can of Cocaine energy drink contains 280 milligrams. In general, caffeine consumption should be limited to about 200-300 milligrams per day, says Farrell.