"We're very honest about the cost of our plan," said Cook, whose firm is self-insured. "We tell people if you control the cost of the health plan, if you're lively and well, it will cost us less."
Ankita Rao contributed to this story.
Kaiser Health News is an editorially independent program of the Henry J. Kaiser Family Foundation, a nonprofit, nonpartisan health policy research and communications organization not affiliated with Kaiser Permanente.
Tue, Aug 20 2013