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Online Obamacare Enrollment In Spanish Delayed

continued...

Other ACA advocates also downplayed the delay.

“I think it’s very important to keep the perspective that there are 182 days in the enrollment period,” adds Ron Pollack, executive director of Families USA, a nonprofit group in Washington with close ties to the administration. “This is a marathon not a sprint. What happens on day one is no more important than what happens in the other 181 days.” The real issue, he adds, is “how effectively glitches are fixed and how quickly it happens.”

This is not the first time, however, that advocates have voiced concerns about the administration’s Latino outreach efforts.

In July, Manuela McDonough of NCLR said she worried that the translation of www.cuidadodesalud.gov was “not culturally competent,” and the White House’s “strategies and tactics for reaching Latinos is off.” A NCLR survey found that Hispanic health centers and community organizations did not believe they had the funding and resources to carry out the sign-up process for Latinos.

Insurance companies, however, are filling in some of the gaps. WellPoint and other Blues insurers in six states signed deals with Spanish-language media network Univision to be the exclusive health insurance sponsor of the network’s Peabody-award winning health initiative, “Salud Es Vida,” which means Health Is Life. The deal gives the company direct access to nearly three-quarters of the Spanish-speaking TV audience that tunes into the popular network.

The White House, however, now seems to be stepping up its outreach efforts to Latino consumers. On Friday, Health and Human Services Secretary Kathleen Sebelius and White House Domestic Policy Council Director Cecilia Muñoz will hold a public conference call on what the Affordable Care Act means to the Latino community.

Kaiser Health News is an editorially independent program of the Henry J. Kaiser Family Foundation, a nonprofit, nonpartisan health policy research and communications organization not affiliated with Kaiser Permanente.

Thu, Sep 26 2013

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