“We are on the eve of history, and I’m very excited,” she said.
Sebelius said the administration will ramp up its promotional efforts starting Tuesday, including using celebrity pitchmen, social media and traditional television advertising.
Singer Katy Perry is one celebrity in the campaign, but federal health officials declined to disclose others.
Sebelius said it is not surprising the public is confused about the health law and unaware of many of its benefits, because political opponents have spent $400 million on negative ads compared to $75 million in ads supporting the law.
Kaiser Health News is an editorially independent program of the Henry J. Kaiser Family Foundation, a nonprofit, nonpartisan health policy research and communications organization not affiliated with Kaiser Permanente.
Mon, Sep 30 2013