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    New online marketplaces don't do enough to let consumers weigh their options, experts say

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    Buying Insurance on Exchanges: It Helps to Have Help

    By Karen Pallarito

    HealthDay Reporter

    FRIDAY, Oct. 18 (HealthDay News) -- You have to wade through a lot of insurance jargon and be a skilled number-cruncher to choose the right health insurance plan on the new health exchanges, health literacy and consumer decision-making experts say.

    By making informed choices, consumers not only help themselves, they help drive overall health-plan quality, efficiency and pricing, the experts pointed out.

    But, many consumers are ill-prepared to make the best choices on their own because they lack the necessary math skills or can't accurately weigh their insurance risk, the experts noted. Plus, few health insurance exchanges currently offer the kind of help that many people need to make informed decisions.

    "Comparing costs of plans is difficult," said Robert Krughoff, founder and president of the Washington, D.C.-based nonprofit Center for the Study of Services, and Consumers' CHECKBOOK, a publisher of health-plan ratings.

    First consumers have to figure out whether, say, a $200 deductible with a $10,000 out-of-pocket limit is better than a $1,000 deductible with a $3,000 out-of-pocket limit for them, Krughoff explained. "Then you throw in different co-insurance rates and different co-payments and consumers just can't put all that together into a single number that they can compare," he said.

    Even the language of insurance, with concepts like co-insurance and tax credits, is confusing, the experts noted.

    "We're asking people to do a lot of heavy lifting right now when it comes to things that (studies show are) very problematic for the general public," said Christina Zarcadoolas, a professor at the City University of New York's School of Public Health at Hunter College.

    It will be up to the staffers providing toll-free hotline help and the "navigators" who are offering one-on-one assistance to make sense of it all for consumers, said Zarcadoolas, founder of the New York Roundtable on Public Health Literacy. But when consumers don't even know to ask if there's a "network" or whether they can see their usual doctor, "we know that causes all kinds of problems," she said.

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