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    Old-Fashioned Company With New-Fangled Problem: Obamacare

    By Sarah Jane Tribble, Ideastream

    Tue, May 13 2014

    CLEVELAND - AmeriMark Direct started its mail order catalog business here in the 1960s, and for decades, everyone assumed that health insurance came with the job.

    These days, the 700-employee company doesn’t assume anything.

    The old-fashioned mail-order catalog company specializes in kitsch, selling products like magnetic fashion bracelets, patio dresses, “sexual health aides” and religious-themed blankets.

    The business model depends on folks like associate Kathy Miller closing a sale, without taking a breath, from the company’s call center: "You get a free gift today it's a pair of knee highs and your total includes the merchandise, postage and handling and the replacement fee so it will come to $37.97 and I completed your order so you're all set."

    Rising health care costs could put a damper on her cheery, Midwest tone. AmeriMark's HR Director Greg Lyons believes the Affordable Care Act is adding to the company's costs. “It probably affects our premiums in the neighborhood of 8 percent,” he says.

    Among the things that go into that 8 percent are a handful of fees and taxes that help pay for the health law. In exchange, consumers gain benefits like certain guaranteed benefits and improved coverage.

    AmeriMark, like most businesses, has been coping with rising health insurance premiums for years. This year, the company’s initial estimate from a broker was a 30 percent increase in premium prices if they stayed with the same insurance provider. Lyons said they shopped around, chose a new company and altered benefits, including increasing the deductibles and co-pays. Such changes in plans have become increasingly common nationally as annual increases in health care premiums have become normal.

    For many medium-sized companies, like AmeriMark, the new costs of the Affordable Care Act are an added burden on top of the health insurance premiums that have been rising for years. The largest of the new Obamacare costs, is the health insurance provider tax (HIT). It’s a tax that the federal government charges insurance companies and the size of the fee depends on how many people are being covered.

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