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    California Marketplace Still Lags in Signing Up Latinos and Young Adults

    By Anna Gorman

    Fri, Mar 14 2014

    With just a few weeks remaining before the March 31 enrollment deadline, California has signed up more than 923,000 people in its new insurancemarketplace—more than a fifth of the national tally, officials announced Wednesday.

    But the state’s success story continues to be marred by slow progress in reaching Latinos and young people in general, both considered crucial to the success of Obamacare.

    Latinos make up 46 percent of those eligible for subsidies in the marketplace, Covered California, but just 22 percent of those enrolled.

    Young adults (ages 18 to 34) account for about 36 percent of those eligible for subsidies yet about 27 percent of those signed up.

    Covered California executive director Peter Lee said the exchange was “doubling down” in its effort to enroll both groups.

    Hundreds of enrollment events are planned at barbershops, colleges and libraries across the state before the end of the month. Lee said the exchange is concentrating the enrollment push in heavily Latino areas, including Riverside, the Central Valley and parts of Los Angeles.

    In general, officials said California continues to make progress in bringing coverage to the uninsured. In addition to the 923,832 people who had picked an insurance plan through Covered California as of last week, they said, 2.1 million people had joined the Medi-Cal program or been determined likely to be eligible. Medi-Cal is the state’s version of Medicaid, the government insurance program for the poor and disabled.

    About 85% of those who have signed up for private insurance plans have paid their premiums.

    Addressing the lagging Latino enrollment, Lee said many in this group have had a “culture of coping” without insurance, often relying on safety net clinics or traveling to Mexico for care. Community workers and enrollment counselors are trying to change that by explaining the importance of health insurance and preventive care, he said.

    Thursday’s event was held at Plaza Olvera in downtown Los Angeles, known for its celebration of Latino culture. Among the participants was longtime organizer and civil rights leader Dolores Huerta, who worked closely with Cesar Chavez.

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