For California’s Uninsured, a Rush to the Finish
By Anna Gorman
Tue, Apr 1 2014
Uninsured Californians flocked to shopping malls, beauty salons, clinics and libraries Monday to meet the deadline for enrolling in health coverage.
The website of the state-run insurance exchange, coveredca.com, was so inundated that officials directed some consumers who began online applications to return later to complete them.
The state was seeing a “huge surge” in last-minute applications, with more than 150,000 people signing up in the last week, Peter Lee, executive director of the exchange said Monday. More applications were started on Sunday than any other day since Oct. 1, when open enrollment began on the nation’s insurance exchanges.
By 5 p.m., the website had seen 420,000 unique visitors, slowing it down. “That volume of response is unprecedented,” Lee said.
Altogether, more than 1.2 million Californians have enrolled in health insurance through Covered California, according to Lee.
Lee announced that consumers who were unable to create an online account Monday because of technical difficulties will be able to do so until April 15 through an enrollment counselor, county worker, certified insurance broker or call-center employee.
Also, anyone who took initial steps to apply by Monday – the final day of a six-month enrollment period – has two weeks to finish. Lee reiterated that he was not extending the March 31 deadline, but he pledged to get applicants “across the finish line by April 15,” Lee said.
Paper applications need to be postmarked by March 31.
Enrollment for private insurance will not open again until next fall, although people who get divorced, lose jobs or have other significant life changes will still be able to sign up for coverage. Enrollment for Medi-Cal, the state’s version of the Medicaid program for the poor and disabled, will be open year-round for people who qualify.
Responding to the expected demand, the Service Employees International Union held a 19-hour enrollment marathon beginning at 5 a.m. Monday. By midafternoon, about 400 people had enrolled and 300 more were waiting.
“We’re beyond capacity,” Sean Wherley, spokesman for SEIU-United Healthcare Workers West, said late Monday afternoon. “It’s the last day and the last hours. Deadline always motivates people to show up.”