Skip to content
    Seth and Lauren Miller Rogen

    Actor and comedian Seth Rogen and his wife, Lauren Miller Rogen, have found a unique way to fight Alzheimer's -- a condition that isn't usually a laughing matter.

    The couple know its effects firsthand: Lauren's mother, Adele, was diagnosed with early-onset Alzheimer's at 55. The actress and comedienne also lost two grandparents to the disease.

    As a way to raise awareness among millennials -- along with money for research and care -- the pair decided to do what they do best: Make people laugh. The result was Hilarity for Charity. The variety show, now an annual fundraiser held in Los Angeles, has drawn support from the likes of Paul Rudd, Bruno Mars, The Backstreet Boys, and Samuel L. Jackson, among others.

    Since the organization's founding in 2012, the events have raised more than $5 million. In 2014, the Rogens launched HFC U to encourage college groups to host their own versions.

    "I want young people to know that Alzheimer's isn't something to worry about just when you get old," Rogen says in his Hilarity for Charity bio. "And that we can tell a few jokes along the way to finding a cure." The duo are also Celebrity Champions for the Alzheimer's Association.

    Meet the 2016 People's Choice Nominees

    You voted from among these celebrity health activists for the People's Choice Health Hero award. Seth and Lauren Miller Rogen won for their work in raising awareness and funds for Alzheimer's research and care. WebMD would like to pay tribute to all of these finalists, who do great things to help others live healthier lives.

    awards gala coverage

    Health Heroes Honored at Awards Gala

    Robin Roberts, co-anchor of ABC's Good Morning America, hosted WebMD's 2016 Health Hero awards on November 3, in New York City.