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Young Women Tan, Despite Health Risks

Two-Thirds of Sorority Members Tan Indoors, 6% Do So Weekly

Fighting Back continued...

But other studies suggest that their win may be short-lived: Unless the campaign continues, the alarming figures will bounce back, Hovenic says.

Pearl Grimes, MD, clinical professor of dermatology at the University of California, Los Angeles, tells WebMD she is not surprised by the findings.

“Even though the AAD and other organizations attempt to get the message out that tanning is bad and indoor tanning is exceptionally bad, we live in a society driven by aesthetics,” she says.

Grimes says that in a recent study, men and women rated faces that were tanned as being more attractive and healthier than fair faces.

She says she would like to see national legislation prohibiting people under 18 from going to tanning parlors.

These findings were presented at a medical conference. They should be considered preliminary as they have not yet undergone the "peer review" process, in which outside experts scrutinize the data prior to publication in a medical journal.

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