Michael J. Fox, David Hyde Pierce, Julia Roberts, and Katie Couric are just a few of the celebrities who have been known to tug at our heartstrings when they speak on behalf of various diseases and medical needs.
But it's not just our heartstrings that are responding. According to some experts, the luxury of having a celebrity voice on your side creates an impact that can be felt all the way to the bank.
Terry Waters, a former college wrestler and baseball player, loved working out. He got real pleasure out of pushing himself hard at the gym, and he liked the feeling of tired but virtuous afterwards. He figured regular physical activity and its health benefits would always be a part of his life.
Then came marriage, three kids, a demanding job as a software engineer in Boston — and a thousand and one excuses not to make it to the gym. “For a little while, you convince yourself you’re still in pretty...
"Jean Smart from 24 was the MC for our gala this year. Last year we raised $1 million, this year we raised $1.4 million plus, and I would argue that the extra money was a direct result of a very heavy celebrity presence at the event this year," says Lou-Ellen Barkan, president and CEO of the Alzheimer's Association New York City chapter.
Other groups, including the National Parkinson Foundation, find the "cause celeb" to be among their most valuable tickets to fund-raising success. Mary Ann Sprinkle, the group's director of development, tells WebMD that for many years the late Bob Hope and his wife Delores, as well as Dick Clark, played major roles in bringing attention not only to the foundation, but to the disease itself.
"Millions of dollars were raised through their efforts --- money that we otherwise would not have known," says Sprinkle.
The Power of Celebrities
Picking up the ball for a whole new generation is actor Michael J. Fox. His own battle with Parkinson's diseaseParkinson's disease was behind the creation of MichaelJFox.org. It's a fund-raising charity that experts say is making a huge impact on the course of this disease.
"Because of his actions and his voice, every organization involved in Parkinson's disease has benefited," says Sprinkle.
In fact, the power of celebrities can be so great, that an entire foundation has been created to give Hollywood stars even more opportunities to participate.
The group, known as the Entertainment Industry Foundation, (EIF) runs some of the better-known celebrity charities, such as Katie Couric's National Colon Cancer Research Alliance (NCCRA) and Halle Berry's Diabetes Aware Program.
"We help celebrities who want to make a difference accomplish their goals," says Judi Ketcik, vice president of communications for EIF.