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In Showdowns Between Sexes, Male Ego Bruises Easily

When wives or girlfriends succeed, men's self-esteem sags, study contends

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The final two experiments were conducted online and involved 657 people from the United States.

Some were asked to think about different types of success -- for example, their partner's social success as a charming host or their partner's intellectual success at solving math problems. Others were asked to specifically consider a time when their partner succeeded or failed at something at which they themselves had succeeded or failed.

Regardless of whether the achievements were social or intellectual, men subconsciously still felt worse about themselves when their partner succeeded, rather than failed.

However, men's implicit self-esteem took a bigger hit when they thought about a time when their partner had succeeded at something while they had failed.

Ratliff speculated that these results could be tied to men's competitive urges, which previous studies have shown tend to burn much hotter than those of women.

The results also might reflect the gender roles that society reinforces on a daily basis. "We have these ideas that men should be smart and successful, and when it turns out that women are experiencing some kind of success, it violates men's idea of what it should be to be a man or a woman," she said.

Martin Ford, a professor of education at the George Mason University College of Education and Human Development, called the findings "fascinating and somewhat disconcerting."

"Many of us have known men who seem to want to turn everything into a competition, so it is not hard to imagine that this evolved motivational tendency might be rather widespread among males at some level, even if it is not so dramatic and often outside awareness," Ford said. "Yet it is unclear from this study if the inclination to frame social comparison information in terms of 'winners and losers' is unique to one's romantic partner. Would the same tendency apply to male buddies? Or work acquaintances? Or total strangers?

"But perhaps that is the point," he added. "If seeing things in competitive terms is such a powerful motivational orientation for some men that they can't get past that even with a romantic partner, how are they going to sustain relationships based on principles of equity and concern for others' welfare?"

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