How to Grade the Presidential Debates
From body language to bluster, learn what to watch for when the candidates face off.
Debate Scorecard continued...
2. Speech Pattern
"The beauty of great presentations and delivery is that everyone is
different," Koegel says. Answers don't need to follow a specific pattern,
but should sound unrehearsed. Rhythm and pacing should be natural, "like
they're having a conversation."
Speech patterns also suggest how knowledgeable and confident a candidate
is about any given topic. When someone takes longer than usual to respond or
peppers an answer with "um" and "uh," he or she is probably
uncomfortable with the subject matter. "The ums can affect undecided
voters," Koegel tells WebMD.
Awkward pauses and filler, such as "ummm."
3. Tone of Voice
"Passion must come through," Koegel says, noting that passion tops the
list of characteristics people use to describe effective speakers.
Roberts, the University of Florida debate coach, adds a caveat --
candidates should convey emotion, such as passion or anger, without going too
far. She recalls democratic candidate Howard Dean's infamous battle cry during
the 2004 primaries. "We're looking at [electing] the leader of the free
world," Roberts says. "They have to stay in control."
Other pitfalls include a condescending tone or unusually high pitch, which
suggests stress. "Watch for a rise in pitch at the end of a
sentence," Koegel says. This makes a candidate's statement sound more like
a question and undermines the point being made.
Monotone voice that expresses no passion.
Angry tone that comes off as a rant or bluster.
Rising pitch at the end of sentences.
Standing up tall with the head held high is essential for two reasons, says
Goman, the body language expert. "It sends a positive message to the brain
and gives you a psychological advantage. Also, you do look taller," which
is an advantage in itself.
But there's more to posture than standing tall. "If you see someone
standing with their legs a little apart, their arms loosely by their sides,
those are gestures of being confident and relaxed," Goman says. Legs
together and arms stiffly at the side send a signal that something is
[Editor's note: When scoring on this topic, a little context is necessary.
Keep in mind that John McCain has limited mobility of his arms because
of wounds he suffered as a prisoner of war in Vietnam.]
Leaning is also an important clue, Goman tells WebMD. People tend to lean
toward questions they like and away from questions they don't like, so watch
for any shifts.
Slouching or resting on the podium.
Standing with the legs together and arms stiffly at the sides.
Leaning away from the person asking the question.
Gesturing is a natural way to enhance speech, Koegel tells WebMD.
Candidates will use their hands more freely on topics they are comfortable
with. When they feel nervous, they may keep the hands within an imaginary box
in front of the torso.
"Most people have been reading body cues since the time they were
born," Goman says. The candidates know this, so many of their gestures may
be rehearsed. For example, placing the hands flat on the lectern or table, and
arranging the fingertips into a steeple can help convey confidence in a
Goman suggests recording the debates and looking for
"microgestures" -- smaller movements that give more authentic clues to
the candidates' mindsets. In particular, she says touching the mouth or nose
while speaking can suggest some type of deception.
Open palm gestures, which signal authenticity.
Unnatural or stiff gestures.
Wild or over-the-top gestures.
Gripping the podium tightly.
Pointing or finger-wagging.
Touching the mouth or nose while speaking.
6. Facial Expressions
The face is one of the best places to read stress. According to Goman, a
person's blink rate increases dramatically under stress. The mouth becomes dry,
so watch for a candidate licking the lips. Biting the lip, on the other hand,
suggests a person does not fully believe what he or she is saying.
To convey authenticity, candidates must remember to smile. "It's helpful to
smile wherever appropriate," Koegel says. "A smile comes across as
relaxed and comfortable." But the smile had better be sincere, Goman adds.
"A real smile crinkles the eyes and has a warm feeling," while a fake
smile makes people recoil.
Again, Goman suggests recording the debates and watching for
"microexpressions." "Look for those tiny expressions of disgust or
anger or fear -- it happens before the conscious mind can say that's not a good
thing to do." Watch for these expressions not only in the candidate who is
speaking, but also in the candidate who is listening.
Stoic face that reveals no emotion.
Inappropriate or fake smiling.
Poor eye contact.
Blinking more often than usual.
Scowling or rolling the eyes.
Licking or biting the lips.
According to Goman, if one candidate walks over to his or her opponent's
space to shake hands at the end of the debate, this is icing on the cake. The
space-invading candidate has "taken control and put the other candidate at