What's behind the ADA Seal of Acceptance?
When most people hear of the American Dental Association, they think about the symbol on their toothbrush, toothpaste or mouth rinse — the ADA Seal of Acceptance. But what does the ADA Seal mean to you?
When you see the ADA Seal on a package, you can trust that a team of independent scientists has evaluated the product and determined that it meets ADA criteria for safety and effectiveness, and that it does what it claims to do. Not all products submitted for the Seal meet the ADA's tough requirements.
In fact, to earn the ADA Seal companies are frequently asked to meet higher standards than what is required by law.
Companies work hard to earn the Seal — investing a significant amount of time and money on research and clinical trials to prove the claims they make. The ADA Seal is never sold. No profit goes to the ADA when a company applies for the Seal.
LISTERINE® Antiseptic earned the ADA Seal 25 years ago. Clinical studies evaluated by the ADA show that LISTERINE® helps keep your teeth and gums healthy by preventing and reducing early stages of gum disease and dental plaque. Good dental health is important because it allows you to eat nutritious foods and communicate with confidence.
So the next time you're in the store trying to decide on a product, pick one with the ADA Seal. Rest assured, products with the Seal have gone the extra mile to prove they do what they say to help keep your mouth healthy for life.
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