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Listerine® #1 Dentist Recommended Mouthwash

Listerine® #1 Dentist Recommended Mouthwash

LISTERINE® Antiseptic kills 99.9% of germs that cause bad breath, plaque and the gum disease gingivitis.
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BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

Deeper Clean
Than Brushing
Alone

COOL MINT LISTERINE ANTISEPTIC MOUTHWASH

COOL MINT® LISTERINE® ANTISEPTIC MOUTHWASH

ORIGINAL LISTERINE ANTISEPTIC MOUTHWASH

ORIGINAL LISTERINE® ANTISEPTIC MOUTHWASH

FRESHBURST LISTERINE ANTISEPTIC MOUTHWASH

FRESHBURST® LISTERINE® ANTISEPTIC MOUTHWASH

  • Kills bad breath germs
  • Prevents and reduces plaque
  • Prevents and reduces gingivitis

*vs brushing alone

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

Powerful
Dentist-Clean
Feeling that
Lasts for Hours*

LISTERINE ULTRACLEAN ARCTIC MINT ANTISEPTIC MOUTHWASH

LISTERINE® ULTRACLEAN® ARCTIC MINT® ANTISEPTIC MOUTHWASH

LISTERINE ULTRACLEAN COOL MINT ANTISEPTIC MOUTHWASH

LISTERINE® ULTRACLEAN® COOL MINT® ANTISEPTIC MOUTHWASH

LISTERINE ULTRACLEAN FRESH CITRUS ANTISEPTIC MOUTHWASH

LISTERINE® ULTRACLEAN® FRESH CITRUS ANTISEPTIC MOUTHWASH

  • Kills bad breath germs
  • Prevents and reduces plaque
  • Prevents and reduces gingivitis
  • Fights tartar

*vs brushing alone
in lab studies

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

Deeper Clean
Than Brushing
Alone

SOFT MINT® LISTERINE® ANTISEPTIC MOUTHWASH

  • Kills bad breath germs
  • Prevents and reduces plaque
  • Prevents and reduces gingivitis
  • Mild flavor

Power to Kill
Millions of Germs
That Cause Bad
Breath on Contact

LISTERINE® ZERO® MOUTHWASH

  • Mild flavor
  • No alcohol

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

6 Benefits in 1

LISTERINE® TOTAL CARE FRESH MINT ANTICAVITY MOUTHWASH

LISTERINE® TOTAL CARE CINNAMINT ANTICAVITY MOUTHWASH

  • Helps prevent cavities
  • Restores minerals to enamel
  • Strengthens teeth
  • Kills bad breath germs
  • Freshens breath
  • Cleans the whole mouth

6 Benefits in 1, Zero Alcohol

LISTERINE TOTAL CARE ZERO FRESH MINT ANTICAVITY MOUTHWASH

LISTERINE® TOTAL CARE ZERO FRESH MINT ANTICAVITY MOUTHWASH

  • Helps prevent cavities
  • Restores minerals to enamel
  • Strengthens teeth
  • Kills bad breath germs
  • Freshens breath
  • Cleans the whole mouth

6 Benefits +
Whitening

LISTERINE TOTAL CARE PLUS WHITENING ANTICAVITY MOUTHWASH

LISTERINE® TOTAL CARE PLUS WHITENING ANTICAVITY MOUTHWASH

  • Helps prevent cavities
  • Restores enamel
  • Strengthens teeth
  • Kills bad breath germs
  • Freshens breath
  • Cleans the whole mouth

Fluoride Protection,
50% Stronger Teeth

LISTERINE FLUORIDE DEFENSE ANTICAVITY MOUTHWASH

LISTERINE® FLUORIDE DEFENSE ANTICAVITY MOUTHWASH

  • Shields teeth from cavity causing acids
  • Rebuilds minerals
  • Strengthens enamel
  • Kills bad breath germs

in lab studies

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

Whitening & Restoring

LISTERINE WHITENING RESTORING FLUORIDE WHITENING RINSE

LISTERINE® WHITENING® RESTORING FLUORIDE WHITENING RINSE

  • Unique 2-in-1 formula whitens and strengthens
  • Gets teeth 2 shades whiter
  • Makes tooth enamel 2x stronger vs. brushing with fluoride toothpaste alone
  • Kills germs that cause bad breath

Extra Whitening
Power

LISTERINE WHITENING VIBRANT MULTI-ACTION WHITENING RINSE

LISTERINE® HEALTHY WHITE ANTICAVITY MOUTHRINSE VIBRANT CLEAN MINT

  • Whiter smile in 5 days
  • Restores enamel
  • Kills bad breath germs

Whitening &
Breath Freshening

LISTERINE WHITENING REFRESH FRESHENING WHITENING RINSE

LISTERINE® WHITENING® REFRESH FRESHENING WHITENING RINSE

  • Whitens teeth safely
  • Prevents stain buildup
  • Kills bad breath germs

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

A 99% Natural Formula with the Power of LISTERINE® Antiseptic

LISTERINE NATURALS ANTISEPTIC MOUTHWASH

LISTERINE® NATURALS ANTISEPTIC MOUTHWASH

  • Kills 99.9% of germs that cause bad breath, plaque, and gingivitis
  • A natural formula with no artificial flavors, sweeteners or dyes

A 99% Natural Formula with the Power of LISTERINE®

LISTERINE NATURALS WITH FLUORIDE ANTICAVITY MOUTHWASH

LISTERINE® NATURALS WITH FLUORIDE ANTICAVITY MOUTHWASH

  • Helps prevent cavities
  • Restores enamel
  • Strengthens teeth
  • Kills bad breath germs
  • Freshens breath
  • Cleans the whole mouth
  • A natural formula with no artificial flavors, sweeteners or dyes

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

Helps Prevent
Cavities

LISTERINE SMART RINSE ANTICAVITY FLUORIDE RINSE

LISTERINE® SMART RINSE® ANTICAVITY FLUORIDE
RINSE

  • Kills bad breath germs
  • Helps prevent cavities
  • Provides 12-hour cavity protection
  • Strengthens teeth 99% better than brushing alone
  • Provides 2.4x greater fluoride uptake compared to ACT Anticavity Kids Fluoride Rinse

in lab studies

BENEFIT

PRODUCT

KEY BEAUTY & HEALTH CLAIMS

Kills Germs,
Leaves Fresh Breath

LISTERINE POCKETPAKS ORAL CARE STRIPS

LISTERINE® POCKETPAKS® ORAL CARE STRIPS

LISTERINE POCKETMIST ORAL CARE MIST

LISTERINE® POCKETMIST® ORAL CARE MIST

  • Kills 99% of germs that cause bad breath, plaque, and gingivitis

What's behind the ADA Seal of Acceptance?

ADA

When most people hear of the American Dental Association, they think about the symbol on their toothbrush, toothpaste or mouth rinse — the ADA Seal of Acceptance. But what does the ADA Seal mean to you?

When you see the ADA Seal on a package, you can trust that a team of independent scientists has evaluated the product and determined that it meets ADA criteria for safety and effectiveness, and that it does what it claims to do. Not all products submitted for the Seal meet the ADA's tough requirements.
In fact, to earn the ADA Seal companies are frequently asked to meet higher standards than what is required by law.

Companies work hard to earn the Seal — investing a significant amount of time and money on research and clinical trials to prove the claims they make. The ADA Seal is never sold. No profit goes to the ADA when a company applies for the Seal.

LISTERINE® Antiseptic earned the ADA Seal 25 years ago. Clinical studies evaluated by the ADA show that LISTERINE® helps keep your teeth and gums healthy by preventing and reducing early stages of gum disease and dental plaque. Good dental health is important because it allows you to eat nutritious foods and communicate with confidence.

So the next time you're in the store trying to decide on a product, pick one with the ADA Seal. Rest assured, products with the Seal have gone the extra mile to prove they do what they say to help keep your mouth healthy for life.


Copyright © 2013 American Dental Association.


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